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Week in the LifeApril 20, 2026 · 44 min read

A Week In The Life Of Kate April 20, 2026

All times are EST.

Family:

  • Mattie (husband)
  • Jackson (son; 7)
  • Gemma (daughter; 5.5)
  • Fergus (dog, 3)
  • Scout (our senior kitty, 15)

Please feel free to comment (not ‘suggestions’) with any follow up questions you have to anything I’m doing!

Note: many of the links I’ll share here are affiliate links.

🕊 Bhakti Business Blessing

May this be an offering, not a performance. May it rise from truth, not fear. May I be guided not by outcome, but by integrity. May I release all grasping and pour only what is real. May this serve even one heart—and let that be enough. May I remember: I am not selling. I am devoting. May I be unattached to who comes, who buys, who claps. May this be a sacred act of remembering who I am.

Monday Apr 20, 2026

Oops, sorry y’all. I'm a bit behind on this because Gemma is home sick again with another ear infection. Poor girl has barely been to school in the last few weeks, and school is over in less than one month, so hopefully she can get back on antibiotics and kick this quickly!

So let's see, I'm just sitting down to write this and it's already noon, and I'm actually about to leave to take Gemma to her pediatrician, so let's do a quick review of what's happened so far this morning:

  • I slept in until about 8:30 because Matt got up early with the kids. I let him go into the office today because I had a slower day and, with everything going on with his dad and spring break and then Gemma being sick twice now, he was desperate for a real focused work day. It was the least I could do for him.

  • Once I got up, I had to beg Gemma to let me give her some ear ache drops, which seemed to do the trick. Then we've been snuggled up on the couch watching Bluey. I've got my laptop, just kind of checking in on some things casually because she's interrupting me a lot.

  • First thing I did, of course, was my Coffee withClaudeMorning briefing. Did you see that I actually released this as a skill that you can install into your own account and run your own morning briefing just like mine?

  • Then I did a quick debrief of my JV webinar with Gemma Bonham Carter for AI All-Stars. Here are the highlights:

    • 30 buyers attributed to my affiliate link (23 PIF, 7 on payment plans)
    • 537 registrants from my list, 209 attended live (38.9% show-up rate)
    • 11% conversion from live attendees (5.6% conversion from all registrants)
    • 27 of the 30 buyers registered, and 23 attended live. 7 buyers registered but didn't attend live and still purchased — good evergreen tail
    • 3 buyers never registered but since I sent sales emails to my entire list, they worked to convert a few that missed the webinar entirely
    • Strong close day (nearly 27% of my sales came in on April 19)
  • Today is admin day, so I'm mostly trying to finally catch up and clickup and on my email, which I haven't looked at either in over a week. With Gemma home sick and a three-hour call later this afternoon for the MixerMind pod leaders, I'm not sure how much I'll actually get done. For now off to the doc. More later!

1:20 pm

Back from the doc. Working on a fix to Coffee with Claude that is coming up tech wise. Ended up trying to fix a few other things at the same time and finally got our sponsorship media kit published, which was perfect time because we had a brand reach out about sponsoring us.

Tended to Gem for a bit, responded to a couple quick emails and now…

2:13 pm

Gotta write an email to go out today about our next Weird Hermits Roundtable happening Thursday. Register here btw.

Got interrupted by my father-in-law calling from the hospital. He’s hopefully going home tomorrow and it is truly the miracle of all miracles. I can’t even tell you how shocking his speedy recovery has been. Even the doctors are like, umm… you know this is not normal right? Only 40% of people on ECMO even survive, let alone go home 2 weeks later. It’s insanity, in the best way. It clearly was not his time to go.

2:51 pm

Done with that email, going to respond to others in my inbox now before my call.

3 pm

Mastermind call with my fellow pod leaders in the Mixermind. This is a 3-hour call and I need to be super present for it, which is tricky today, but going to do my best.

6 pm

Whew, that was a long one. I got a little sidetracked towards the end trying to get some other things done. Interestingly, I used my hot seat to talk about feeling a little bored in my business because things are working well and even though I haven’t met my 2026 goal of $1k/Day in profit yet, I’m not stressed about it in the slightest because my systems are working and I genuinely love my business. And the goal is really more for fun, not for needs.

It’s a weird thing to feel both bored and sometimes overwhelmed. I think I create these big to do lists because I have so many ideas and things always take 5x longer than I think they will and having a team helps me take things off my plate and also adds other things to my plate like managing them, reviewing and sometimes editing their work, communicating with them etc.

And emails never stop coming in, do they?

But in other ways, I’ve got the business down to such a science now, with such steady systems and consistent income that I think I’m feeling a need to flex some creative muscles right now because I’m not doing as much with new offers and new business models and so much of my work is just optimizing things that are already working well to work even better… and that’s kinda boring.

It’s also amazing, like I am so incredibly grateful to be in this position and this is everything I’ve worked toward and I should just relax and enjoy it… which I do… and also…

I keep playing around with new branding designs, palettes, etc. because it’s so fun and easy to do in Claude, for example. I actually sent my Weird Hermits this text over the weekend:

Just a silly example of where I think my boredom is maybe coming out sideways. Anyway, I’d love to talk more about this if it’s interesting to anyone, just ask me some questions. I’m struggling a bit to articulate this and maybe bored isn’t quite the right word. But it’s something boredom-adjacent.

One of my mixer minders suggested that this is a pattern of mine and that usually I close sell or start a new business every five-ish years, and I'm not doing that. I haven't done it for a few years. I've been doing Success with Soul since 2019, and even though I've changed my offers, I haven't really changed the business, and I'm not planning to because I love it and it's working. There's also something unsettling about continuing to do the same things for long periods of time that my anxious brain is struggling with a bit.

I think I'm finding ways to get creative by leaning more into AI and spending time on those tools, creating new things there, but I'm not sure if that's actually the best use of my time or creating these new branding skills and new pages and designs based on them, because it's so fun! I don't even really know what I'm saying here; I'm definitely rambling and maybe feeling brain dead. Maybe it's just something that feels sticky, and it makes me wonder with everything going on in my personal life and my father-in-law being in the ICU for a few weeks and Gemma being home sick for a week and spring break and leaving for Santa Fe in just over a month. I don't know; I wonder what's here for me, so I'll probably need to journal on that later.

6:30 pm

Going inside to check on the kids and fam. Mattie’s been with them since I was on my call and I need to see what’s what.

Ohhhh boy. I walked in to Jackson sitting in front of a brand new pack of oreos, two sleeves totally gone and the guiltiest grin on his face. Matt ended up having to take a work call and… you can guess what happened from there. Eeek! Tonight should be… interesting. Either a lot of hyperactivity or a lot of toilet time, lol.

Went upstairs to guilt Matt, even though I am equally responsible for leaving our hungry, feral children alone in the pantry for an hour and now I need to feed them actual dinner.

Poor Gemma bean has a 103 fever, so she has no interest in food and I’m reheating pork chops (Jackie’s fave) from last night’s dinner for the rest of us, with green beans and Chex Mix because it’s just that kind of night.

Our housekeeper is sick today so I’m thankful I made extras for last night’s dinner. Last week she started helping us with cooking (I send her the recipes and Claude creates a ClickUp task for her of what she needs to do to prep the meals for us so we just have to reheat/assemble). It was amazing having delicious, homecooked food last week, especially for lunches and dinners and we didn’t order takeout all week which is a first for us in years!).

Then we had to tag team because Jackson wanted to roller blade in the house (obvi) and someone needed to go pick up Gem’s antibiotics so cocktails were made and life was lived and we made it through.

Pretty clear, Gem is going to be home with us again tomorrow which is rough because I’ve got calls ALL DAY since it’s Tuesday. And I haven’t gotten to anything in ClickUp, once again. This is the bane of my existence. I hate knowing that people are waiting on me, that I’m holding them up, that I’m wasting time/money… and yet this is a tale as old as time. A pattern I’ve been repeating ever since I hired more people to help me in the biz.

I’m going to go be with the fam now and then come back to CU maybe after bedtime… we’ll see how I feel. On the one hand, nothing is urgent and we’re not creating oxygen. On the other hand… everything I just said above. LOL.

NOTE: Didn’t end up looking at my computer again all night. Just didn’t feel like it. I wound up stretching and doing some mobility exercises while talking to my husband for a while, then he went upstairs to work and I watched a Paley talk with the cast of Shrinking (one of my fave shows!) and played my newest game addiction now that Little Farm Story is over. Yarn Fever is like a puzzle of untangling yarns and it’s deceptively simple and totally addictive. I take the same approach of trying to listen to a book while I play, which I did after the TV episode ended until I fell asleep.

Day in numbers
Revenue Earned
$3,262 from 28 orders = AOV of $116.5
Hours worked
5 hours = $652/hour

Tuesday Apr 21, 2026

Oof. Y’all. It has been a week and it’s only Tuesday. Mattie is traveling today and tomorrow and I woke up with some low level anxiety. I’ll spare you all the details, but let’s just say from 8:30-11:30 I spent actively having one of the longest panic attacks of my life, while my sweet 5-yo Gem sat there confused and telling me she loved me. It was brutal and I won’t sugarcoat it like everything is fine now.

I wouldn’t wish these kinds of things on my worst enemy. And I have a lot of grief over having a body that feels like it often betrays me when it thinks it’s protecting me. Thankfully, I called my brother and he came over to be with Gem for a couple hours so I could take an Ativan and go to sleep for a bit. I woke up feeling a bit calmer and now have to prep for the Room co-working call and a JV webinar I’m hosting at 2:30. NBD.

The irony is not lost on me that yesterday I was talking about being bored and today my nervous system is staging a revolt.

1 pm

Room co-working call. I was able to get 2 emails scheduled to go out re: Watch Me Build: NotebookLM edition, so that was a great way to feed two birds with one seed.

2:30 pm

JV Webinar for Allison Hardy’s audience. The webinar went well, though attendance was really low and the chat was darn near crickets. No sales, but several people asked questions at the end and said they were very interested.

3:45 pm

Finished the webinar faster than expected, which is honestly a good thing because it means I got to the pitch quicker and figured out how to be more concise and effective with my messaging (I hope!). I actually want to upload the transcript to Claude and have it compare my past few webinars to see. Stay tuned.

My sister-in-law was in the living room with Gem coloring and we ended up going outside to play and chat for a couple hours. She left around 5:30 and I feel so grateful to have such an empathetic, soulful woman in my family now. My brother did real good!

6 pm

I needed to respond to a few Voxer clients in the partnership program so Gem brought her barbies to the front porch to play while I chatted with them.

6:30 pm

We decided to walk up the street to get pizza and ice cream for dinner, as Jackson’s friend took him to soccer as a favor to me and they were going out for pizza afterwards. Thankfully my anxiety seems to have calmed way down, but I am so dead tired, which always happens after a big panic attack. Just wipes you out.

So after Jackson got dropped off, we rested on the couch for a bit, then took showers and everyone, including me, went to bed at 8:30.

Of course I stayed up on my phone doing a bit of research about the connection between POTS and panic disorder and for what feels like the millionth time in the last couple months, something called MCAS keeps coming up. I’m going to talk to my docs about that to see if there’s something there for me, though I had put myself on a strict “no talking to AI about health stuff” ban for the past 2 months. I broke last night and I’m hopeful that it did more good than harm.

Day in numbers
Revenue Earned
$1,405.00 from 13 sales = AOV $108.50
Hours worked
3.25 hours = $432/hour

Wednesday Apr 22, 2026

7:04 am

Thankfully the cat woke me up meowing in my face because my alarm was going off… on silent… again. If you’ve been following a while you might remember my phone did this for a hot minute last year and I could never figure it out. Apparently it’s back.

No matter, got up, got BOTH kids off to school (WIN WIN WIN!) without a hitch and Gemma even took her nasty antibiotics (if Augmentin tastes even half as bad as it smells, I feel for her!) and ear drops without a full blown meltdown.

After I dropped the kids off, I went to Target to get some cleansing oil because I ran out last night and a new moisturizer and body wash. So nice being there first thing in the morning before anyone else. I love a quiet store.

8:40 am

Back home and going straight up to bed. I am still so tired from yesterday and very much looking forward to my no call day so I can be full on potato and just chill, sleep and work from bed.

Spent the next half hour responding to the $1k/Day Telegram messages I missed yesterday from office hours due to my hellacious anxiety. Then answered some Voxer clients and Skool comments.

9:30 am

Finally hungry (I’ve barely eaten since yesterday because I’d been so nauseous) so I decide to order some bagels and take a stroll up the street to pick them up. Gorgeous spring day in Atlanta, although there’s some really horrible wild fires happening in South Georgia due to the drought we’ve been having so air quality is a potential issue. Bummer because I’d like to spend my day alternating between my bed and my front porch. We’ll see how it goes. Praying for the folks down there to stay safe and also to Mother Nature to bring us so much needed rain.

10:45 am

Decide to give Rachel a call to chat through some things going on behind the scenes in the biz, not quite ready to share the details here due to privacy concerns but we had a great chat and I’m always so grateful for her brain and heart to bounce ideas off of. She’s just always got my back!

12 pm

LOL we can talk. I always intend to have like a 15 minute convo but that ended up being 75 minutes. Oops! As much as I hate calls, Rachel and I were talking about how an impromptu call feels so fun and life giving vs scheduled calls which can feel like obligations. Why is that? More to journal on later!

Ended up calling my brother and SIL to thank them for their help yesterday. Chatted for a bit, made a quick URL/hosting fix to a new lead magnet I released last week thanks to Claude (check it out here).

12:30 pm

Updating this doc because I hadn’t written anything since yesterday. Yesterday was just not my day. Chronic health issues and panic disorder can be so debilitating. The support I’ve received from y’all has been so kind and generous and loving! Thank you. It truly means more to me than you’ll probably ever know. This isn’t easy and especially being vulnerable publicly, AND I’m so grateful I get to do this alongside you.

12:45 pm

Alright… I feel like I’m just starting my day now somehow. I was pretty reactive this morning catching up on some things and now I need to slow down and think about what I actually want/need to do today. Coffee with Claude, here I come.

  • Unblock team members in ClickUp
  • Write Sustainable CEO Summit promo email
  • Write WSL
  • Write March income report
  • Clean out inbox
3 pm

I need a break. I’ve been writing and working in Claude for the past 2 hours and I really just want to be sleeping. My body feels so heavy today. I’m still in bed as I write this.

4 pm

All right, got outside for a bit, watched a little TV, made myself a snack, and ready to get back to work! I'll be honest, I did not track my time well, and I was multitasking and jumping between a lot of things, mostly cleaning out my inbox, writing the whole soul list, and getting the HTML published. I don't know what happened to Claude today, but it was being such a dumbass, and it was driving me crazy, because I swear it was getting dumber! I've heard of this happening before, but I'd never experienced it myself, so hopefully it was a fluke and we'll be smart again tomorrow. It just kept making so many dumb mistakes.

8:30 pm

Closing the laptop. Like I said, I didn't track my time well. The kids were gone with Matt at OT until about 7:00, and they came home and I did a few things with them, but mostly stayed on my laptop on the couch because I was so tired. Since Matt had just gotten home from his trip, he was on dad duty, making them dinner and giving them baths and showers. That's what it was like. I know the last hour of work time was mostly spent cleaning out my inbox, but it doesn't make sense to me when I look back on this what I did for the other three and a half hours.

I know I was doing some stuff in Skool. I know I was messing around with things in Claude and reading my end-of-day wind-down report and trying to fix a couple of other scheduled tasks in Claude. I have a new task that I created the other day that is supposed to find all of my marketing emails that we send to our list and turn them into Skool posts for me, but it kind of backfired yesterday. I was fixing that, and I do find that, with setting up new tasks, the first few runs require a bit of back-and-forth to get it right, but then it's usually good moving forward.

Oh and I reviewed the email Rachel wrote for Friday, which mentioned that we just wrapped our 24th Get it Done Week! WOW!! It feels really like a big milestone that we've done 24. It's also helpful for me to see that I can stick to things. I think I'm in this mindset right now, with the feeling of being a little bored, that I'm always changing things, but doing something 24 times is direct evidence to the contrary.

The kids go to bed. I remember that I forgot to water the plants today, so I go out and turn the sprinklers on and start listening to my book and playing my yarn game. By 10:00 I'm up in bed too.

Really excited to see that we got a PIF sale of MBA yesterday from FB ads, someone going through the funnel and buying on Day 3.

Day in numbers
Revenue Earned
$1,943 from 15 orders = AOV $129.53
Hours worked
8.5 hours = $226.36/hour

Thursday Apr 23, 2026

7:45 am

Wake up, read some newsletters on my phone in bed. Decide to finally get out of bed around 8:45 and take a shower, get ready for the day. Listen to Brenda Rigley speak at AI That Sellsabout Skool. Get approximately 1 million ideas.

9:30 am

Outside on the front porch for Coffee with Claude. Then catching up in Skool and Telegram, mostly with my peer mastermind. That chat has been POPPING OFF lately.

10:15 am

My housekeeper arrived and we chatted on the porch for a bit. I love her so much, I’m the luckiest.

Neighbor walked by and said she just saw Jackson at Field Day and he’s never looked happier. Sent me this pic. Is he not the cutest? Got another one of Gemma bean from another neighbor. Grateful for our little community!

​​

10:30 am

Onboarding call with Beehiiv. Super excited about this migration even though I do feel a bit overwhelmed by it. I had Claude create a checklist for me to help me figure out what needs to happen first and get clear. I think I’m ready to take the leap but need to make sure I have the time to do it so I feel like I need to pick a week on my calendar… and actually next week looks pretty good except for Tuesday is jammed with calls.

11:15 am

Off my call, answering a few emails and text messages (specifically, following up with Jenna Kutcher and Amy Porterfield about some opps I’m pitching them to coincide with all the social media news, and then with my friend Gemma about sponsoring AI Unlocked this year).

Now moving back out to the porch for some gorgeous Jasmine-scented work time in the great outdoors.

12:15 pm

Alright, I need to do a little prep for the Watch Me Build happening at 1 pm. Sent my friend Monica Froese a quick message to see what her fave data sources are to upload to NotebookLM so got a few ideas from her.

12:30 pm

Okay that’s done. I just needed to open up a bunch of tabs and think about how I might build this thing, but the rest is really happening live so not too much prep. Quick break to feed the dog and find the turmeric for Nicoleta.

12:38 pm

Not much time to get into anything too detailed so I think I’m going to just respond to a few more outstanding emails until the call.

1 pm

Watch Me Build…

2:30 pm

Weird Hermits Roundtable

3:30 pm

Weird Hermits mastermind meeting

5:30 pm

OMG y’all. I just got off with my mastermind. This group can TALK! We’re brainstorming this really cool collab strategy I can’t wait to share more about as things progress. Gotta keep it pretty hush hush for now but I’m stoked by the idea.

Kids are home now and I’m going to go be with them. Gem wants to stuff her party favor bags for her birthday in a couple weeks since Amazon just delivered them. Then we ended up going for a walk and over to the farmer’s market, which is across the street from our house every Thursday, and hanging with some friends. Jackson had his piano lesson, and then we played soccer in the yard before kids started melting down, came in to eat mac and cheese and play go fish, take baths and before I knew it, it was bed time.

8:30 pm

Kids are asleep, Mattie and I both have some work we need to do so we’re curled up on the couch together listening to Nick Mulvey with our laptops and a glass of wine. I’m mostly just playing around in Claude and doing some health research actually.

MCAS keeps coming up as something that is often in a triad with POTS and CTD/hEDS and I want to understand more about it. Ending up finding a doctor here in Atlanta who specializes in this, watched a Youtube video she did about it (FASCINATING!) and then went to bed.

Day in numbers
Revenue Earned
$1,735 from 20 orders = AOV $86.75
Hours worked
7.6 hours = $227.79/hour

Friday Apr 24, 2026

Today is my Play + Flex day and I really didn’t have any work that HAD to get done. I had CBT therapy in the morning, ended up talking to my mom on the porch for over an hour, which was so nice because she watched the Youtube video about the POTS triad this morning and did a bunch of research so I felt very cared for. Took a long lunch break to watch Margot’s Got Money Troubles (one of my fave books I read last year!) and then took a long walk and talked to Rachel about our partnership program for another hour or so. Now it’s 4:30 and I’m back on the porch with the pup and a Diet Coke enjoying the Spring weather and blooms and trying to think about what I want to do for the next hour before the kids come home. I think I’ll listen to my book.

Day in numbers
Revenue Earned
$216 from 7 orders = AOV $30.86
Hours worked
1 hour = $216/hour
Wrap-up

Weekly Revenue Debrief:

Week in numbers
Revenue
$9,763
Per day
$1,952.60/day
Sales
110
AOV
$88.75
Hours
25.35
Hourly rate
$385.13/hour

AI All Stars JV Debrief

What actually happened when I co-promoted an AI course with a peer — the real funnel numbers, what the emails did, where the money landed, and the lesson I should've handled before we opened cart.

The Setup

In early April 2026, I partnered with Gemma Bonham Carter to promote herAI All Stars course. I served as a JV affiliate, hosting a co-webinar on April 14 and running a promotional email campaign to my list.

The core structure:

  • Offer: AI All Stars — $1,999.20 pay in full or 6 × $399.20 payment plan with my 20% discount code KATE20
  • Commission structure: 35% on all sales (confirmed commission rate)
  • Promo window: April 8–20, 2026
  • Add-on offer: No commission attached (confirmed with Gemma mid-promo)
  • Webinar date: April 14, 2026
  • Cart close: April 20, 2026

The Funnel

How registrants moved through to buyers:

537Webinar Registrants209Attended Live**38.9%**Show-Up Rate30Buyers**5.6%**Reg-to-Buyer Rate**14.4%**Attend-to-Buyer Rate

Interpretation: A 38.9% show-up rate is above industry average for a free webinar (typically 10–30%).

A 14.4% attendee-to-buyer rate is strong — people who showed up were genuinely interested.

The 5.6% registrant-to-buyer rate tells you the quality of the lead was good; the drop-off was almost entirely people who didn't attend, not people who watched and said no.

Sales by Day

DateBuyersPIF @ $1,999.20PP @ $399.20/moNotes
Apr 14431Strong opener; webinar day
Apr 15321Post-webinar email #1 sent to entire list
Apr 16532Biggest single day
Apr 1722—Follow-up window
Apr 18422Email #3 sent; cart still open
Apr 19844Final push; cart closed
Apr 2055—Bonus window / cart close day
TOTAL3120 PIF11 PP64.5% paid in full

Booked vs. Banked

First-payment cash collected vs. total expected if all payment plans complete:

TypeBuyersPer-Buyer ValueBanked (1st Pmt)Fully Booked
Pay in Full (PIF)20$1,999.20$39,984.00$39,984.00
Payment Plan (PP) × 611$399.20 × 6$4,391.20$26,347.20
TOTAL30—$44,375.20*$66,331.20

*Banked figure: All 20 PIF payments ($39,984.00 gross) × 35% = $13,994.40 Kate's share, plus 11 PP first payments ($4,391.20 gross) × 35% = $1,536.92

= total Banked $15,531.32

Total Kate’s commission banked: ~$7,684.60

Full commission earned assuming all payment plans complete = $23,215.92

Commission Tracking: The Lesson I Learned the Hard Way

**⚠ Lesson 1: Nail the commission rate BEFORE cart opens — not after.**I didn’t confirm the commission rate with Gemma until sales were already flowing. That was a major miss on my part as I was just assuming 50% since that’s industry standard for offers like this. When you’re already in a live promo, your negotiating leverage is essentially zero — walking away or renegotiating mid-cart creates awkwardness and could damage the relationship. The time to establish your rate (and get it in writing) is before the partnership is announced, before the webinar is scheduled, and definitely before the first sale comes in.What I’d do differently: Treat commission negotiation like a contract term — confirm it in writing before any promotional activity begins. 35% on digital products is reasonable; 50% is also common and worth asking for upfront when you’re bringing a warm, engaged audience and doing all the leg work I did like a bonus package and sales emails every day of the launch.
**⚠ Lesson 2: ThriveCart commission rates get locked per order — wrong rates recur.**Because the commission wasn’t set to 35% from the start, plus TC had some tracking issues, 9 of my 30 orders processed at incorrect rates (30%–33%). That created a $583.02 shortfall. I invoiced Gemma for the difference. However, the deeper issue: two payment plan customers had wrong commission rates baked into their recurring charges. ThriveCart auto-bills at the original rate — which means if Gemma doesn’t fix those subscriptions, I will continue to be underpaid ~$180 per billing cycle. I flagged this urgently and she’s on it!
**The 50% scenario (what we would have earned at the rate I originally wanted):**At 50% commission, total earnings on the 31 sales would have been $31,374 vs. approximately $21,961 at 35%. That’s a $9,413 difference from one negotiation conversation. Worth having early.The add-on offer (a membership/bonus product Gemma was selling alongside AIAS) carried no affiliate commission — confirmed mid-promo. Not necessarily wrong, but worth knowing going in.

Our Email Promotion Strategy

Kartra Broadcasts to Full List (~10,600 subscribers)

I sent 6 emails to my main list promoting the webinar and then the offer. Here are the exact stats (click rate = clicks / total recipients, not clicks / opens — which I’d note makes the numbers look lower than they actually performed):

EmailDate SentRecipientsOpen RateClick Rate*
Gemma Claude Webinar #1Apr 810,59242%2.7%
Gemma Claude Webinar #2Apr 910,61242%1.4%
Gemma AI All Stars #1Apr 1510,65741%1.0%
Gemma AI All Stars #2Apr 1610,70739%0.5%
Gemma AI All Stars #3Apr 1810,72241%0.4%
Gemma AI All Stars BonusApr 203187%19.4%

Notes:

  • Open rates held strong at 39–42% across all 5 main broadcasts — well above industry averages and consistent with my list quality these days (I used to get 50%+ open rates but in the last 6 weeks, due to AI inboxes, open rates have dropped 10-15% across the board).
  • The click rate decline across the sequence (2.7% → 0.4%) is normal and expected for a multi-email promotional sequence.
  • The "Bonus" email sent to just 31 people were all the buyers who earned my bonus suite, so no surprise it had an 87% open rate and 19.4% click rate.
  • I did send a few other emails about AI All Stars and the webinar, but they were P.S. or blurbs in other roundups so I don’t have those tracked here.

MailMeteor Outreach to Webinar Registrants

Separately from my main Kartra broadcasts, I ran a direct outreach campaign via MailMeteor specifically targeting webinar registrants — people who had already raised their hand for the webinar.

MailMeteor Campaign Summary****Unique recipients: 518 registrantsTotal emails sent: 999 (includes follow-up messages to the same people)Individual-level attribution: Not yet pulled (would require raw MailMeteor export to cross-reference buyers vs. clickers vs. responders)Directional conclusion: The outreach clearly contributed — multiple same-day purchases, warm leads responding, and strong positive sentiment qualitatively. But I can’t yet put a hard number on the MailMeteor lift vs. the Kartra broadcast lift.

Mid-Promo Sentiment Report I Sent to Gemma

Midway through the open cart window, I shared this qualitative update with Gemma:

*Overall sentiment is really positive. Multiple people purchased same-day or within 24 hours, and we’ve got several warm leads still considering it.*What people loved: The done-for-you skills/projects concept resonated hugely. Several people said they were inspired by how much you’re personally getting out of Claude and want that for themselves. You and I both got a lot of “you two feel genuine in a sea of people who don’t.”Main objection: Price. $2,000 feels like a big leap for people who are earlier-stage or coming off a rough financial stretch. The payment plan is helping, but a few still found even that steep — one person specifically asked if there’s a 10-month option or something like Affirm/Klarna. Interesting pattern: A handful said the pace felt fast/overwhelming, but they’re still excited and planning to come back. Not lost — just need more time.Overall: Really strong showing. The audience responded to authenticity.

What Worked

1. The audience fit was real.

AI tools for online business owners is squarely in my lane. My audience trusted my recommendation because it aligned with what they already know me to talk about.

Lesson: JV partners work best when the offer is something you’d personally use or recommend regardless of commission.

2. Authenticity was a competitive advantage.

The feedback that came back repeatedly — how authentic and likeable/trustworthy we both are — is not an accident. In a market drowning in AI hype, two real practitioners talking about real results stands out immediately. This is the brand moat.

3. Webinar conversions were strong.

A 14.4% conversion rate from live attendees is a genuinely good number. Warm leads who show up to a live event and hear a good pitch convert well. The show-up rate (38.9%) held, which means the registration promise matched the content promise.

4. Email consistency paid off.

Holding 39–42% open rates across a 6-email sequence is strong. My list didn’t tune out across the promo — they stayed engaged. That’s a signal about list quality and trust, not just subject lines.

4. My bonus suite was juicy.

We got a lot of comments from people that they wanted to join just to get my bonus suite, and I think we picked some really juicy stuff that made people excited to buy through my link. I'll definitely do that again for future JV partnerships.

What I’d Do Differently

  • Confirm commission rate and get it in writing before any promotion begins — ideally before the webinar date is set. More leverage, cleaner execution.
  • Ensure ThriveCart is configured with the correct commission rate on DAY ONE before the cart goes live. Don’t rely on fixing it mid-promo.
  • Ask about commission on all offer components (including add-ons and upsells) at the negotiation stage, not after sales are in.
  • Pull individual-level MailMeteor data after the promo to close the attribution loop — which of my registrant outreach emails led to purchases.
  • For a $2k offer to a financially-stretched audience, consider offering or negotiating a longer payment plan option (10-month, for example) as part of the partner deal — it removes a real objection and increases conversion without discounting.

Key Takeaways for Future JVs

  1. Commission negotiation happens before cart opens. Full stop. The conversation you avoid before promo costs more than the awkwardness of having it early.
  2. A warm, engaged list outperforms a large list. My ~10,600 subscribers behaved like a much bigger list because the trust foundation was there.
  3. Audience-offer alignment is a multiplier. When your list already believes in what you’re selling, you don’t have to work as hard to convince — they’re pre-sold on the category.
  4. Webinars still convert when they’re genuine. The skepticism around webinars is about bad webinars, not the format. Real conversations with real results still work. And Gemma’s demo format is worth noting too!
  5. Booked ≠ banked. Know the difference going in. Payment plan revenue has risk attached — churn, failed payments, wrong commission rates. Model both scenarios before you celebrate.
Wrap-up

End of Week Reflection, Decisions + Takeaways

I did my usual journaling with Claude about my time tracking this week — asked a ton of questions, got a lot of data analysis and observations, went back and forth to better understand myself, my blind spots, areas for improvement. And I wanted to share some of it here because I think it highlights something more interesting than "here's what I learned this week."

1. The Calls Math Doesn't Match the Story I Tell

I have said, in print and to my therapist and to my mastermind, that I hate calls.

Let me show you the calendar:

  • Mixermind mastermind: 3 hours
  • Weird Hermits roundtable + mastermind: 3.5 hours
  • Allison Hardy's webinar (JV, hosted by me): ~75 min
  • My Watch Me Build: ~90 min
  • The Room co-working: ~60 min
  • Beehiiv onboarding call: 45 min
  • Two impromptu calls with Rachel: ~2.25 hours

Synchronous call time: ~13 hours of 25.35 working hours. Fifty-two percent.

If a client brought me this calendar and the line "I hate calls," I would call them out. So I'm calling myself out.

A few things might be true here, and I'm honestly not sure which:

a) I don't hate calls. I hate scheduled obligation calls with low-trust counterparts I can't easily move. The 75-minute "15-minute" call with Rachel was life-giving. The Mixermind was therapeutic. The Weird Hermits is a peer container I show up to willingly. The word "hate" is doing too much work, and the data shows me which calls I actually opt into.

b) I tolerate too many calls because the cost of saying no feels higher than the cost of going. JV webinars I'm hosting for someone else's audience. Onboarding calls for tools I bought. Calls where I show up and quietly multitask because I don't really want to be there. Those drain energy I can't always spare, and I'm bad at declining them.

c) "I hate calls" might be a story I tell to feel like a hermit while actually being deeply, even excessively, connected. Useful narrative. Suspect accuracy. The story is cognitively cheap. A blanket "I hate calls" requires no thinking per invitation. Every no is automatic. The version of the rule that's actually true — I love specific calls with specific people in specific containers — is more accurate but more expensive, because every invitation now requires evaluation against the three filters. The blanket version is a labor-saving device. It just costs you accuracy and forces you to lie a little to yourself.

What this means in practice: my no-calls rule needs a rewrite. Probably something like no scheduled obligation calls before 11:30 AM, max one external call per day, peer/impromptu calls always allowed. And there are 4–5 specific recurring calls each month I want to keep no matter what (Weird Hermits, The Room, Rachel). The rest go through a higher bar.

The portable lesson: when your stated rule and your actual calendar are not on speaking terms, the calendar is the truth. Edit the rule until it's one you'd actually keep.

2. The ClickUp Pattern Has Nothing to Do With ClickUp

The line I wrote Monday night, after the kids went to bed:

"I haven't gotten to anything in ClickUp, once again. This is the bane of my existence. I hate knowing that people are waiting on me, that I'm holding them up, that I'm wasting time/money… and yet this is a tale as old as time. A pattern I've been repeating ever since I hired more people to help me in the biz."

Look at the workflow design before you blame your character. Years of the same pattern is the system telling you the design doesn't fit, not you telling you you're flaky.

Here's what I see when I read that paragraph:

  • I have been doing this since I hired my first person. That's not a willpower issue. That's a misfit between the input interface (typed comment threads in a project tool) and how my brain actually works (voice, in batches, when the kids are asleep).
  • I feel guilty when I'm behind, and the guilt is load-bearing. It makes me feel responsible, which makes me reluctant to redesign, which keeps me looping back to the same broken architecture.
  • My team isn't actually waiting around helpless. Rachel is highly capable. Jayce can move on a lot without me. Most of what's "blocking" them is a judgment call I'd rather make in a Loom than a comment thread. So design for that.

A version that might actually work, since you asked for show-how:

Twice-weekly Loom unblock sessions. Tuesday afternoon and Friday morning, 30 minutes each. I sit down, Rachel hands me the queue, I record Looms answering everything in one pass. I don't open ClickUp the rest of the week unless something is genuinely on fire.

Async-first defaults. Anything that doesn't need my decision in real time goes in a single weekly doc Rachel maintains. I skim and approve in batches Friday morning. ClickUp is for them, not for me.

Standing permission to move without me. A written rule that for tasks under [some dollar/risk threshold], the team executes without waiting. I only weigh in on strategic, financial, and brand-voice calls. Anything else: ship it.

The pattern isn't about ClickUp. It's about me being the bottleneck for tasks that didn't need me in the first place. Remove me from the path of those tasks and the bottleneck disappears.

This is also probably part of what I keep calling boredom-adjacent. When I successfully remove myself from the day-to-day, I have less reason to feel needed. Which is the goal of the architecture. And which feels strange the first time you live inside it.

3. When "Bored" Is the Wrong Word

Here's the piece I haven't fully landed yet, and I'm going to think about it out loud because that's how this experiment works.

What if "bored" isn't the right word for what happens when a working business stops needing your constant input?

I built a thing that runs. I have a small but very mighty team (mostly Rachel) that handles things. My funnels convert on autopilot. Revenue is steady. Systems work. The whole point was to build this — the calm, well-fed, mostly-functioning version.

Now I have hours back. Surplus sacral energy with nowhere socially "approved" to put it.

If I dump that energy into a new offer or a pivot or a relaunch, I break what's working. Bad idea. So instead it leaks sideways: into AI skills, into branding palette experiments at midnight, into rebuilding pages that don't need rebuilding, into 8 versions of Coffee with Claude.

I've been calling that boredom. I think it's actually surplus.

If you've ever hit a stable point in your business and immediately felt the urge to torch it and start a new one — read that urge carefully. Most of the time it's capacity asking for an assignment, and the assignment is rarely "blow up the thing you already built." It's more often "decide what you actually want to make with the room you've created."

The question I'm sitting with this week: what do I want to build with this surplus that doesn't require dismantling what's already working?

I do not have the answer yet, but in the meantime, I’m still thinking about whether bored is the right word and what was really going on underneath that discomfort because it seems too ironic that I had a horrible panic attack the very next day I was lamenting about boredom, even if I can be bored at work and absolutely the opposite in my personal life. Even if I can be bored at work and having a chronic illness flare up in my body. I think both can be true.

But I’ve been journaling about it regardless, because, well because I’m me and what else can I do with boredom but analyze my every thought and feeling, ha!

Okay so yes… life has been lifing pretty hard lately. I had been running on high activation for weeks. Father-in-law on ECMO in the ICU. Gemma sick twice in three weeks missing over a week of school. Still grieving the loss of our beloved Boo, and traveling A TON, often with the kids which any parent knows is not exactly a vacation. My body was clearly depleted and overstimulated at the same time.

But what was going on for me at work that felt boring? Here’s Claude’s theories:

1. You don't have a goal right now that your ambition can attach to.

You said it yourself: $1k/day in profit is "more for fun, not for needs." A goal you don't need will not pull you. You're a 3w2 with Achiever in your top 5 and Frustration as your not-self theme. Your wiring requires stakes. "Optimize what already works" is a maintenance plan, and maintenance plans don't pull achievers — they manage them.

The boredom-adjacent feeling might be your engine running with no destination it actually cares about. The motor's fine. There's just nowhere it's trying to get to.

THOUGHTS FROM KATE: Ok yes, this makes sense in theory, for sure. But why don’t I feel spacious, relaxed, free? I know I’m should’ing on myself but I think I thought I would feel differently, and some weeks I do. But I definitely have a creative itch that needs some scratching.

2. You're a builder currently doing operator work.

The work that lights you up is conceiving offers, designing systems from scratch, writing into a blank page, pulling new things into existence. That's build-phase work. Your week-to-week now is mostly operate-phase: refining funnels, managing the team, fielding emails, holding office hours, optimizing what's there. Each individual task is fine. The center of gravity of your work has just moved somewhere your wiring doesn't naturally want to live.

Going back to full build mode would break what's working. The actual move is probably carving out a small, intentional build-shaped corner of the operate phase, instead of letting the build energy leak sideways into branding palette experiments at midnight, which is creative work disguised as business work, which is why it feels both fun and slightly guilty.

THOUGHTS FROM KATE: Also yes, this tracks. AND don’t I have build-shaped corners in my schedule? I have Tech Playground Day on Thursdays (though that often gets eaten up by calls) and I have Play + Flex Days Fri-Sun, with plenty of time for self-care and hobbies and fun… I don’t feel like I’m only doing operator work, though I do feel like a lot of my time is spent with clients and that having team members waiting on me makes me feel very overwhelmed.

3. Your "I close or start something every 5 years" pattern might be your anxiety, not your ambition.

You hinted at this and I want to push on it. You said your "anxious brain is struggling" with continuing to do the same thing for a long time. Anxious brains read steadiness as threat. Steady means something must be wrong. The 5-year reset cycle might have been ambition. It might also have been an anxiety pattern wearing achievement clothes — periodic burn-it-down events that gave your nervous system a hit of motion every few years and called itself ambition because that was a flattering story.

If that's true, what you're feeling right now is what it actually feels like to NOT do that thing. Tolerating a steady, working business without flinching might be the real evolution, and it's harder than starting something new because there's nothing to do with the energy except sit with it. The "unsettling" you described is the receipt for that growth edge.

THOUGHTS FROM KATE: Ohhh yes! This feels very spot on. I think this is definitely a big part of my discomfort.

4. The business doesn't have to carry your entire creative life.

You've been creative for a living since 2010. Food and travel writing, then the wellness blog, then Success with Soul. Your business has been the primary container for your creative work for fifteen years.

What if it isn't supposed to be anymore? What if the business's job is to fund your life, and your creativity is supposed to find a different outlet (or several) — writing something that isn't a sales asset, doing something with your hands, learning something that has nothing to do with revenue? The branding/AI play might be your psyche scouting that exit but trying to keep it inside the business so it still "counts" as work.

THOUGHTS FROM KATE: Oh this is interesting and hadn’t really occurred to me.

What if the word is actually restless? And what if it’s restless not because I’m bored but because I have more ideas than I have time and energy to implement them? Or because AI is moving SO FREAKING FAST and I’m learning so much all the time and I’m getting things done so much quicker than the past and it’s overstimulating in this paradoxical way that’s like… being handed a faster car right after you finally learned to drive the slow one well. The car isn't the problem. The fact that I now have to relearn how to drive (while still driving) is.

The wonder and the executive function are running concurrently, which is exhausting in a way neither one is alone. And it’s like this productivity hyperinflation — the unit of "what counts as a normal week's output" keeps getting devalued because tools keep making me faster, so I keep raising the internal bar, so I never feel done, even though I'm objectively shipping more than ever.

MORE THOUGHTS FROM CLAUDE NOW ON THIS:

Restless > bored is a real upgrade. Here's why those are different and why it matters:

  • Bored = under-stimulated. The fix is more input.
  • Restless = over-input, under-discharge. The fix is output. A place to put the energy.

If you're restless, then "what do I want to make with this surplus" isn't a philosophical question. It's a logistics one. You don't need a new identity or a new container. You need an outlet that can absorb the volume of ideas your brain is currently producing, at the speed AI is now letting you produce them.

Which means the AI skills, the branding palette experiments, the Coffee with Claude variations — those aren't symptoms of a problem. They might be the solution showing up unannounced. The leak isn't sideways. It's the actual valve.

The thing that makes it feel like a problem is that those outputs don't have a tidy revenue category. You can't bill them. They don't show up in a launch calendar. So your achiever brain reads them as recreational, which makes them feel guilty, which makes the satisfaction shorter-lived than it would be if you let them count.

BACK TO KATE’S THOUGHTS NOW…

YES! That feels more accurate and also makes me think about the speed mismatch. AI lets you ship at 5x, but my nervous system is still calibrated to 1x.

So my body is registering the cognitive output as labor (which it is), but I’m not letting myself rest at the new rate, because the clock-hours look low. So I’m working harder mentally than I used to in the same number of hours, and I’m treating the extra capacity as evidence I should be doing more.

Which then makes the panic attack actually make perfect sense in context because it’s like my body is saying: we are now operating at a cognitive throughput we don't have nervous-system infrastructure for, and the chronic illness is the canary, and nobody is letting me rest at the new pace.

That's a different problem than boredom AND a different problem than capacity-without-an-assignment. It's the body has not caught up to the tools.

Which would mean the move isn't a new goal or a new project. The move is recalibrating rest to match the new pace. Working at AI-speed for 3 hours and then actually fucking stopping.

WHICH IS THEN WHAT CLAUDE SUGGESTED WHEN I BROUGHT IN MY SPRITIUAL THERAPIST SKILL:

When we look at what's actually been true for you in the last two months it’s a lot of loss and near-loss in a small window.

Now ask yourself, gently: when was the last time you let any of that be just grief? Not analysis, not a teachable moment, not a beautifully written diary section, not a strategy decision about your calendar. Just grief. Just sitting with it until it moved through.

Because here is what I think might be true:

Grief and restlessness feel almost identical in the body. Both are unmetabolized energy looking for an exit. The Achiever has a much better story for restlessness — restlessness implies you'll do something useful next. Grief implies sitting still and feeling sad. You know which one a 3w2 chooses, every time, without thinking about it.

Tuesday wasn't your nervous system staging a revolt against the boredom story. It might have been your body trying to break through the analytical frame because the grief had nowhere else to go.

I'm not saying this is the answer. I'm saying: don't let the Achiever close the file before grief gets a turn.

A practice, if you want one. It is not another framework. It is not Claude.

Sit somewhere quiet for five minutes. Hand on your chest. Breathe. Don't journal. Don't analyze. Don't reach for the right word.

Whatever comes up, let it have its name. If it's restlessness, hi, restlessness. If it's grief, hi, grief. If it doesn't have a word yet, let it be wordless.

Notice if your body wants to do anything. Cry. Shake. Sigh. Curl up smaller. Let it.

That's the work. Not finding the right label. Letting the feeling be exactly what it is until it doesn't need one.

BACK TO KATE: Well that is obviously the perfect note to end on and so I’m going to go do exactly that. See you next month!

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