Week four
Sep 24, 2026
Watch · replay · transcript
“This session covers migrating scattered testimonials into one Airtable source of truth, then building a Block Builder wall to replace Senja. I walk through Claude's migration: 569 Senja testimonials assessed, landing at 534 total rows after dedupe, 199 net new, 176 with headshots, ready for review and publishing.”
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Aug 27, 2026
Fathom replayThis build session covers setting up my $39 birthday sale using Claude Code—30 skills, one dropped daily through September, each gone in 24 hours. I walk through the same process that built This Is How We Claude (one workday of orchestrating, 10-15 hours total), landing on final decisions: 7am-7am Eastern windows, one Kartra portal, Claude 101 as the MBA bonus.
Jul 23, 2026
Fathom replayThis session was me building a members-only web app in Lovable to replace the Google Doc diaries, Telegram, and School for 1K Day Experiment members—complete with audio listening, threads, a revenue dashboard, and office hours. We got the shell built, uploaded three real diaries, wired API keys, and hit publish, but the audio player still threw errors.
Jun 25, 2026
Fathom replayThis session was a live Watch Me Build where I voted with the group (out-of-office won over Algorithms Anonymous), then built an interactive out-of-office audit lead magnet in Claude and set up its Facebook ad campaign—choosing $100/day, 25–55, US/Canada/UK targeting, wide open with dynamic creative.
May 28, 2026
Fathom replayThis was our third Watch Me Build, live inside Claude turning course material into artifacts. I brainstormed tools from our Instant Income backup file, then built a pricing calculator with Lorna as guinea pig, working through her real numbers: $10K income goal, $2,500 in costs, 50 units, landing on a $250 minimum price.
Apr 23, 2026
Fathom replayThis Watch Me Build covers Notebook LM: uploading sources, generating infographics, slide decks, videos, and podcast-style audio, plus editing outputs and using the Cortex Chrome extension for private podcast feeds and Google Doc syncing. Live, I built a business-data notebook pulling transactions, Search Console, and Kartra stats, uncovering a 10–15 percentage point drop in email open rates.
Apr 2, 2026
Fathom replayThis was our first Watch Me Build, an over-the-shoulder look at Claude Cowork: connectors, scheduled tasks, and skills I've built for morning briefings, email triage, and content reports. I walked through building a Pinterest pin skill live, and shared that email triage got nine days of inbox down to 32 minutes.