Kate's indexed reference notebook.

Meaningless Metrics: What I’m No Longer Tracking

Data > drama, but also less data = better decisions. When you track 50 variables, you have 50 ways to feel like you’re failing (aka drama). When you track the right three, you have a roadmap. It’s a balance.

So while I think 1000% pay VERY close attention to conversion rates, AOV, rolling 30/90/365‑day revenue, cash collected, LTV (lifetime value), churn, and lead source profitability, I pretty much ignore everything else.

• Vanity Metrics: Not being on social media means I obviously do not care AT ALL about followers, likes, comments, or anything on any social platforms.
• Unsubscribes: That said, I do still care about how many email subscribers I have because those subscribers are a) humans I value and b) directly tied to my revenue. BUT, and this is important, without list health or revenue per subscriber, the total number is more ego than anything. Quality > Quantity always. While I track open and click rates, I completely ignore unsubscribes. Literally never even glance at that stat.
• Blogging Analytics: About once a month or so, I open up Fathom to see where my traffic is coming from, what pages are getting the most traffic and how that traffic is converting. But I no longer track traditional blogging metrics like I used to, including post frequency, bounce rate obsession, time on site, etc. (I may glance from time to time but as long as my conversions are where I want them, I tend to ignore)
• Ads Manager Overkill: A client once told me that Meta Ads Manager is like looking into the cockpit when you board an airplane and seeing a million buttons and levers. I loved that analogy. The only real metrics I look at in ads manager are CPL (cost per result), CPM (cost per mille), CTR (click through rate) and ROAS (return on ad spend). I pretty much ignore everything else, and honestly as long as CPL and ROAS are good, I tend to ignore CPM and CTR too.
• The Daily Sales Streak: I hit a massive milestone of 551 consecutive days of sales on December 31, 2025, but halfway through the year, I realized the streak, while once incredibly helpful, had become a trap. It rewarded frequency over profit, making me celebrate a $7 tripwire just to keep a number alive, while ignoring the fact that I’d rather sell one $500 product every few days than chase low-ticket dopamine hits. Momentum is great, but ego doesn't pay the bills. So in 2026, I’m not paying much attention to this streak anymore. I’m looking at bottom line revenue and profit instead.
• Monthly Revenue Snapshots: Likewise, if you’ve been following my Income Reports, you’ll know that around the same time I abandoned the streak priority, I realized single-month snapshots are trash metrics for real business health. They lead to reactive, short-sighted decisions based on seasonal dips like the "Summer Slump". So I’ve shifted exclusively to Rolling 12-Month Revenue and Profit to flatten the drama and reveal the actual trajectory of the business.
• The Bottom Line: I’m focusing on the only equation that actually creates money: Traffic × Conversion Rate × Price = Revenue. By clearing the "metric clutter" from my mental RAM, I’m making space for the strategic, soulful work that actually moves the needle

Same Old, Same Old

One thing I noticed after a full year of documenting everything I did in a week was how repetitive and predictable my days are. After a while, I got sick of writing the updates because it was just a re-run of “Here’s the boring thing I did again this week”. Then again, boring is effective. Boring compounds.

I talked about this here (voice note) in more detail. But every week, I more or less do the same things, and (surprise, surprise) it’s essentially the

Core Four Weekly Non-Negotiables:

1. Send a sales email to my list
2. Get in front of 1 new audience
3. Publish SEO-friendly content
4. Automate/improve a back-end system

The rest of my week is generally spent on big-picture CEO stuff with my masterminds and client delivery, like responding to Inbox Insights clients and hosting The Room call, Office Hours and 1:1 Coaching. As a reminder this is the weekly rhythm that I strive to follow most weeks:

💻 My Badass Batching Schedule **

*(aka How I Work Less Than 25 Hours/Week and Still Get Sht Done)

🗂 Monday – Admin + Ads + Emails**
** Start the week with the essentials:
✔️ Checking analytics
✔️ Optimizing ads
✔️ Profit First money moves
✔️ Scheduling promos + prepping content

📞 Tuesday – Client Calls + Coaching Delivery**
** My “extrovert energy” day:
✔️ Live calls + Voxer check-ins
✔️ Inbox Insights replies
✔️ Coaching critiques

✍️ Wednesday – Deep Work + Writing**
** No calls, no meetings, no distractions. Just:
✔️ Writing emails (always the WSL)
✔️ Blog content or writing projects
✔️ Head-down strategy days

🧪 Thursday – Tech Playground Day**
** Where I indulge my inner nerd:
✔️ Funnels, automations, GPT tinkering
✔️ Exploring tools like Klayviyo, Airtable, Poppy, Zapier
✔️ Making my business smoother, smarter, and more fun to run

🎉 Friday – Play + Flex**
** This is my exhale day:
✔️ Remember why I built this business in the first place
✔️ Read, walk, journal, or daydream
✔️ Wrap up loose ends (only if I want to)
✔️ Learn / content research / AI tinkering (only if I feel like it)