A Week In The Life Of Kate December 15, 2025

Wake up and get the kids ready for school and then immediately go back to bed as soon as they walk out the door 20 minutes later. I’ve been so incredibly tired lately and going back to sleep for a couple hours most mornings.

Up, phew. I really hate starting the day so late but I feel like my body needs so much sleep lately. Makes sense given then weather, dark days and also my recent diagnoses: POTS, hypermobile CTD and SF neuropathy, all of which cause fatigue. Couple that with my other chronic illnesses (thyroid disease and endocrine disorders) and it’s just a nasty combo these days. A bunch of you have been asking how I’m managing it, and honestly, mostly with sleep and working from the couch, where I am right now writing this. Curled up with a cozy blanket, extra thick socks because my feet are always freezing and my pup, glass of electrolytes (LMNT) by my side. Powering through this fatigue isn’t right for me, so I’m just trying not to shame myself for it and listen when my body tells me it needs rest. Harder than it sounds.

Got myself some breakfast, made an eggnog chai (my latest fave) and ready to knock some shit out. Mostly emails. Today is admin day and I’d really like to clear out my inbox thoroughly before the end of the year. It’s also my last week in the office of the year so it’s now or never, er…now or next year lol.

So got my Toby tabs pulled up and checking in on a few things before I dive in.

Last 7 days ads: spent $532.89, earned $425…eek, didn’t break even last week. I think this is because we didn’t get any MBA upsells from these 9 buyers, which is what usually gets us a positive ROAS.

On the plus side, I’m now 535 days strong with my streak and my daily average has really increased dramatically in the last few months. I’ve been especially stoked that even when we’re not doing any kind of promo/launch/flash sale, my daily average has been quite high. For example, last week we made $10k and didn’t do anything beyond our evergreen efforts.

Also, December is usually our lowest month of revenue for the year (or one of them) but because BFCM ended on December 2nd and the systems we’ve set up since then, we’ve already made $37k this month and we’re only halfway through. I feel a bit in shock about that. It helps that we signed on a new 1:1 partnership client who paid in full in December, too. A lot, actually. That makes a big difference.

The other thing I can see making a big difference is that we’ve increased the average order value dramatically in the last year. Which is in large part because I’ve raised my prices and have plans to do so even more in 2026. I feel really good about this as it means I don’t have to play the volume game as much, and the clients I do work with are usually a bit more serious about their business, which I appreciate.

I don’t mind working with beginners who are committed. But I’ve really grown tired over the years of having to convince people if they want a business or not every time we talk. They like the sounds of making their own money and things like passive income and working from home (freedom, flexibility, etc.) but then when they realize that it’s still hard and takes a lot of courage and grit, they want to bail. I feel like in 2026, I want to attract those who are ready, willing and able to do the hard work of running your own business and don’t question whether they should quit every other day. It’s exhausting.

To do list for this week:

• Inbox Zero before the holiday break
• Host 1:1 Client Call
• Inbox Insights
• Host the Room call
• Write the WSL
• Write solo sponsored email for Meg
• Write Income Report (Sep-Nov)
• Voxer Office Hours
• Prep Q1 plans and rough 2026 outline

Inbox time. Let’s see what I can get done in 1 hour. I’ve got 35 emails in my inbox to sort through. If I can respond in <2 min I take care of it right then. If not, I add to my “Need to Respond” folder and go through those at a separate time.

Ended up breaking my own rule a bit though because I updated my sponsor spotlight page with some new testimonials that came in that I was excited to see.

Co-working ads call with the Weird Hermits.

Quick break outside with the pup.

Back to my inbox. I got through 28/35 so want to finish that up and then move into the “Need to respond” folder.

Done! So that took me about an hour. And now I’ve got 18 emails in that NTR folder.

• Confirmed something W2-wise in Gusto
• Calling Chase because my CPA can’t get into my account AGAIN. 5th time in the last few months. I’m so annoyed by this.
• Responding to a loom with a loom for my bookkeeper because our revenue tracking in Quickbooks for the Room is off from my internal data and we can’t figure out why.
• Responding about a non-disclosure agreement we’re creating for the Weird Hermits
• Responding to a new potential 1:1 Partnership client I had a 1:1 call with last week and who would be perfect for our rev share program.

Break to walk the dog and catch up with a friend.

Back to the couch to keep working. Feels like I’ve done nothing but my inbox today though each email is like it’s own little admin task I suppose…and I started late. I think I just hate admin days, feels like a waste.

• Responding to some Mixermind dates and trainings I have to do as a pod leader this year and reaching out about a list swap
• Fathom transcript bulk download issue that I’ve been trying to troubleshoot with their team for a couple weeks now

Done. Dang that feels really good. To be done with it at least. Didn’t enjoy the process, ha! Rachel just sent me a text that she needs me to check an automation and I have a Voxer from her too, so going to do that.

Doing some personal errands including transferring some funds to my SEP-IRA to offset my tax liability and save for retirement, plus setting up a transfer for the $3k I’m going to donate to the ATL Food Bank from my BFCM proceeds. And reading through some notes my cardiologist sent over from my visit last week.

Gotta go get ready, I’ve got a new client call at 4 plus Mattie and I are going out on a date tonight to see Leslie Odom Jr.’s Christmas show. We went last year and it was so much fun. Can’t wait to go again!

Such a great call with a new client. I’ve had more 1:1 calls this month than I have in a long time and every single one has been so amazing.

Off the call and gotta go get ready for date night. We’re off to the Symphony. One of my fave new traditions this time of year. Is there anyone with a more pure voice than Leslie?

Different day, same story. I got up to get the kids ready for school, then back to bed. Truly painful to open my eyes and I snoozed my alarm and had weird dreams for an extra hour. Ugh.

Took the dog for a walk to see if I couldn’t wake myself up a bit with some fresh, freezing cold air. It seemed to work!

Back home, getting ready for my solo hotel retreat. I’ve been doing this once a month since August and it’s such a nice way for me to reset without having to take care of anyone else. I didn’t plan this well enough to do it this time but I’m thinking next time I want to do a silent retreat where I can really go and just be totally in solitude and introspection, not consumption.

Thank goddess for credit card points because I’ve yet to pay for one of these retreats and I always get a $100 property credit, free breakfast and a welcome amenity. I love my Chase Sapphire Reserve card (you can get 125000 points when you sign up with my link).

Driving up to the hotel, with a quick pit stop for an appointment and to pick up lunch (my fave salad).

Got to the hotel, eating my salad and watching a SATC re-run. Then hopped in the shower and got ready for our Room call.

Hosting the last Room call of the year. We’re making this one 90 minutes since we won’t have our normal 4th call due to the Christmas holiday. Also trying break out rooms today. WOW! People LOVED them and so did I. How fun!

Answered a few emails while I was on silent co-working with a few Roomies.

Off the call, it was so good to connect with everyone before we head out for the holidays. Now making a cup of tea and taking a quick break before I dig into some Inbox Insights clients.

Writing my email coaching clients back.

Call with my endocrinologist. Going over recent diagnoses and how this will affect my thyroid and endocrine disorders.

Hung up with my doc just in time to hop on the planning meeting with Rachel. Here are some cliff’s notes from our call:

• 2026 Revenue Goal: Target $50k/month ($500-600k/year) with the current team by streamlining operations, not expanding staff or expenses. I want to see if I can grow my revenue while maintaining profit margins at 60%+ and not hiring more team….“can this scale without breaking us?” were the real questions underneath everything we talked about today.

• Q1 2026 Promo Schedule

  • January 16: Shop Price Increase

    • Announce the price increase now via the "Whole Soul List" email.
    • Rationale: Capitalize on holiday momentum, don’t wait to raise prices that have been too low for too long and avoid a crowded January promo schedule.

  • January 26: $1k/Day Promo

    • Focus: Promote the program as "$1K/Day in Profit" to reflect my updated goal.
    • Timing: Week of Jan 26 to accommodate Rachel's travel; Kate will handle prep, Rach can respond to helpdesk in real time

  • February 17: MBA Promo & Podcast Launch

    • Strategy: Launch a new limited-series podcast (18 episodes) to drive long-term MBA sales.
    • Promo: A 3-day flash sale with a special bonus will accompany the podcast launch.

  • March 3: Room Price Increase Sale

    • Strategy: Run a 2-week flash sale before increasing the Room price.
    • Rationale: Use the momentum from Get It Done Week to convert members to the new price. As much as I’d like to do this ASAP, I don’t have the capacity to do everything that needs to happen to accompany this change so soon.
    • In addition to raising the price of the Room, we’re also considering making it a 12-month coaching program, rather than a monthly membership, which is to say annual pass only.

• Team Role Realignment:

  • Rachel: Rachel to own the "Sales Manager" role, focusing on customer delivery, retention, upsells, and cross-sells.
  • Tara: Manage affiliate program and community posts in Skool, in addition to other marketing tasks I’ve already given her.

• Launch Lab Strategy: Stop selling the Launch Lab to new clients immediately while maintaining access for existing members to retain recurring revenue.

Closing the “Caretaker Era” of My Business

There’s been a really clear emotional through-line in my recent conversations behind the scenes, and I want to name it honestly:

I’m tired of over-functioning. Specifically, I’m exhausted by:

• convincing people they want a business
• soothing fear instead of building systems
• high-volume, low-ticket offers that come with a lot of emotional labor
• the constant “I’ll just explain it one more time” dynamic

I keep hearing myself say things like:

• “I’m sick of convincing people.”
• “If you don’t have money/time to spend, don’t start a business.”
• “I want fewer, more serious people.”

That might sound harsh if you don’t know me well. But this isn’t me becoming colder. This is me stopping over-functioning.

I’m no longer willing to subsidize other people’s indecision, fear, lack of resourcefulness.

And I’m no longer using accessibility as a proxy for integrity.

Lower prices, more hand-holding, endless reassurance — those things are not automatically more ethical. Sometimes they’re just me abandoning my own boundaries in the name of being “nice.”

That realization has been a big internal shift and I really think that I’ve been enabling some of my clients to remain helpless rather than resourceful by answering the same basic questions over and over again about things they could easily figure out for themselves.

The Price Increases Aren’t About Money — They’re About Capacity

Every pricing conversation I’ve had lately keeps circling back to the same realities:

• delivery strain
• churn
• relational fatigue
• system complexity
• nervous system load

At one point, Rachel said something that landed hard for me: “Your business is not set up for high-volume, low-ticket customers.”

Oh my God, yes. That’s it. I also don’t want a biz that’s exclusively low-volume, high-touch. So, I’m finally designing this business around:

• how I actually want to work
• how many people I want to hold at one time
• how deep I want to go with them

Instead of designing around what I think the market can tolerate, what other people are doing, status quo, etc.

For me, raising prices isn’t about ambition or ego. It’s about capacity protection and boundaries. One thing that’s been really clear in my conversations with Rachel lately is that I’m no longer making decisions based on what could work.

I’m making them based on constraints: my energy, nervous system, delivery capacity, and how much complexity I actually want to hold.

Instead of asking, “How big could this get?” I’m asking, “What can this grow into without breaking me?”

That shift alone has changed how I think about pricing, offers, and scale.

Likewise, another big realization from these conversations is that I don’t want more inputs — I want cleaner ones.

Fewer customers, but more ready ones. Fewer offers, but clearer positioning. Fewer explanations, but stronger alignment.

When the signal is clean, the business gets easier to run because the systems do more of the work and I don’t feel like I’m constantly compensating for misalignment. That’s been a huge filter for me lately.

Confidence Looks Like Fewer, Quieter Decisions

Something else I’ve noticed: these decisions aren’t dramatic.

There’s no big pivot, no reinvention, no “burn it all down” energy. I’m so much more calm and steady in my refinement these days. In my conversations with Rachel, we’re mostly naming what’s no longer tolerable, protecting what’s working, and tightening the structure around reality.

That’s what confidence looks like at this stage — fewer decisions, made more slowly, with more clarity.

Done with 2026 planning calls. Now going to take a break, order some room service and come back with fresh eyes and a full belly. I still need to finish responding to my email coaching clients.

Back from sushi room service (I’m at Nobu for my retreat) break and feeling good. Going to finish inbox insights.

Okay done with that. Can’t believe I’ve only got 2.5 work days left in the year. I’m going to work on a few year-end things now, continue tasking things out in ClickUp so they can actually happen and reviewing some stats and numbers.

Alright, time for bed. I spent the night with SATC re-runs on in the background while I worked through some plans for 2026 and a profit-share for Rachel to start next year.

While we’re not in a public launch, we have been offering our current MBA and Room clients an option to upgrade to the Lifetime Access deal from our Black Friday sale this week and we’ve had a dozen or so people take us up on this behind-the-scenes offer. It’s fun doing a surprise gift for just a small segment of our list.

Several of these upgrades have also been on payment plans, so it’ll be fun to debrief at the end of this promo this week on how much booked/banked revenue we added. December is usually such a low revenue month for me and it’s felt soooo cool that our evergreen systems and a small offer to a small segment has put our revenue already above $45k for the month. I know Rachel and I are both already envisioning what a new normal could look like if we could maintain that level of revenue with our current efforts, team and capacity.

I can see that we’ve maintained our $1k/Day in gross revenue streak for the last 220 days in a row and the last 90 days have actually been almost $1800/day on average. And the last 135 days, we’ve been on track to hit over $500k in annual revenue so things are definitely looking good.

Woke up feeling refreshed and ready, wow! It’s crazy what a difference it makes to sleep that extra hour uninterrupted. Feels like I don’t need to go back to sleep for another 3 hours even though it’s only marginally more sleep that I usually get and I stayed up late last night.

Responding to Rachel’s counter about profit sharing. I’m proud of us for being able to have uncomfortable money conversations in a mature, loving way and I’m hopeful we’ve come up with a great new structure that feels like a true win-win for us both.

That did take me quite a bit longer than I would’ve liked, but it is what it is. This is really important to me. And my OCD can really obsess over the details here. I also have a lot of abandonment trauma that comes up around negotiations like this and it can be hard for me to stay grounded and in my adult-self when my nervous system is in fight/flight, but I’ve done so much work on myself, and Rachel and I have been through so much together after working together for 3+ years that I know we’ll be able to figure this out and preserve the relationship no matter what.

I’m going to get dressed and go downstairs to breakfast with my book. Request a late checkout and then likely come back up to my room to do some head down writing today with no distractions.

Uh oh, things are going sideways really fast. After breakfast I started feeling queasy and came back up to my room. Spent the next 2 hours in a barfy, anxious haze. It could be a reaction from my meds, which happens sometimes after I eat a big breakfast, a POTS flare up, anxiety from the overwhelm of all the things this time of year, hosting family next week for the holidays, or most likely a combination of all it.

Decide to head home early and hope being in my cozy space will make me feel better and I can beat traffic, which I’d likely have to battle later.

Back home, feeling better already but still out of it and nauseous. Vomiting has stopped at least. Ugh, this is so hard. I’m making myself some tea, opening a diet coke, curling up on the couch with a blanket after taking the dog out and getting a little fresh air.

Okay. I’m feeling better the more time passes. I’m going to try to work for a little bit and see what I can accomplish in this state. Not pushing myself or powering through, but working slowly and with body awareness of what I can handle right now. It helps sometimes to distract myself with something that keeps my mind busy because nausea and anxiety are so interlinked for me.

Today is meant to be my writing day, so I’m going to get started on the WSL.

…writing….

Voxer Office Hours. So many good questions from Shelley today!

Responded to a few 1:1 clients too, and troubleshooting a Klarna payment issue. Apparently Klarna does not like to accept coupon codes so we had to find a workaround.

Going to finish up the WSL and then I need to write the sponsor spotlight email for tomorrow. Our first solo sponsorship, super excited! More please, Universe.

Whew, both emails done. So glad the nausea went away and I could work without fear of vomit on my keyboard. I haven’t moved from the exact spot on the couch I sat in when I got home 4 hours ago but no matter. I guess I should get up, let the dog out, stretch for a minute. Maybe try to eat a little snack… oof. Food still sounds pretty dreadful.

Kids are back home, Gem is going to stay with me while Matt takes Jackson to OT. I ate an orange and that’s about all I can muster right now… back to the couch. Here’s hoping Gem wants to watch Bluey!

She doesn’t. She wants to build a fort, of course. Every time I stand up to help her, I black out. I feel so weak. She is unconcerned and needs the cushions right here mama, and I finally snap after she knocks over my handiwork for the 4th time. “I’M SICK! I CANNOT KEEP GETTING UP TO FIX THIS.”

So proud that I’m taking this out on my 5-year-old. “See me. Care. Take care of me.”... I’m sure you can all guess who I’m really saying that to, and it’s not my child. Though that is who I actually say those words to and she looks at me like I’m speaking French. Then proceeds to cry for the next 45 minutes, refusing to speak to me, to cuddle with me, to stop crying. It’s a great night.

Finally the boys get back home around 7 and Mattie takes over. Gets everyone dinner and bathed and Gem and I make up after her bath and I am so so sorry I just feel like dirt and I need help. She gets it, snuggles up next to me and then begins fighting with her brother about who gets to be on which side of me… I have that simultaneous desire to be together and apart.

By 8:30 everyone is in bed and I start working on collecting the stats and info needed to FINALLY write the income reports for Sep-Nov… better late than never?

Half working on the income report, half texting with my family about my health and plans for Christmas and do I want seafood newberg for dinner and the thought of heavy cream churns my stomach. Not ready to talk about food yet.

Time for bed. I go upstairs and finish reading We All Want Impossible Things and wish I could be best friends with Catherine Newman. I love her writing so much, I truly don’t want this book to end. Alas, it does. And I scroll Goodreads for a good half hour before deciding what to read next. The Griffin Sisters by Jennifer Weiner, another favorite author or mine. I think I fall asleep somewhere around midnight.

I will debrief the full results of this back-door launch but I think we banked $7,892 and booked $18,645 for a total revenue of $26,537. Wow, not bad for sending 4 emails to a list of under 300 people.

Open my eyes and realize my alarm never went off and I have no idea if the kids are home or not. “Shit! Are the kids at school?!,” I whisper yell at Mattie who is sleeping next to me. “Yep, I took em, let you sleep,” my husband, the hero says. Thank God! I needed that rest, didn’t even hear them. Wow!

After reading email newsletters on my phone for a while, the dog is whining to get up (duh!) so I ever-so-slowly make my way out of bed to try to avoid any of the blacking out that plagued me last night. Moving like molasses this morning, take the dog out, make my electrolyte drink and set myself up on the couch for another horizontal work day. No wonder my hips are so sore. If it’s not one thing, it’s the other, amiright? Ain’t aging fun? Suppose it’s better than not aging. But still.

Alright, all caught up in this doc. And… need to do a couple things for Christmas meals next week and teacher gifts before I start work for the day.

Well, as usual, that took longer than I expected. But I got prime rib for $9.99/lb for Christmas eve dinner and I finally found my kids’ teacher’s wishlists and ordered a bunch of treats for them. Instacart pickup which my house manager is going to get for me on her way over today. She’s been helping me wrap Christmas gifts too, which has been so helpful. I am so incredibly grateful for the privilege I have to be able to afford help around the house. Now if only I could afford a full-time personal chef, ha!

Does anyone else go through phases with cooking where I’m super into it and it brings me joy and almost feels like therapy and then other seasons where I cannot make myself even turn on the stove I’m so exhausted by the idea of even grocery shopping online, let alone meal planning and actually cooking the food. The amount of take out we’ve done the past few months is obscene.

I don’t know what happened. I was texting with some folks and looking at a few random bits and bobs and I looked up and half an hour had passed. Okay time to get focused. I need to review something for Rachel so she can move forward so I’m going to start there and then I will write the income report.

My friend called and I need to catch up with her about something, so checking in for a bit.

Off the phone and working on the income report before the Weird Hermits meet.

Weird Hermit mastermind. Love this group so much! We recently added 2 more hermits to our crew, Dama Jue and Jordan Gill.

Off the mastermind call. We can talk! Finishing the income report now.

Done with the income report, PRAISE BE!! This has only been on my to do list for 3 freaking months!

MBA UPGRADE BACKDOOR SALE:

Alright, our very low lift upgrade sale that we did as a backdoor promotion to specific certain MBA and Room clients was a massive success. Literally what took us a couple hours to create outperformed our Black Friday Deal week which took weeks to put together.

We wound up with $12,103 banked, and $23,459 booked for a total of $35,562 in revenue earned. Granted some of these people might have continued paying for The Room or their lower priced MBA payments, so it’s the realized revenue is likely less, but overall this strategy worked AMAZING and now puts us at over $73k earned in the last 30 days, and that’s in cash banked, not even counting accrued income from payment plans. What a way to end the year!