A Week In The Life Of Kate June 15, 2026

All times are EST.

Family:

• Mattie (husband)
• Jackson (son; 7)
• Gemma (daughter; 6)
• Fergus (dog, 3)
• Scout (our senior kitty)

Please feel free to comment (not ‘suggestions’) with any follow up questions you have to anything I’m doing!

Note: many of the links I’ll share here are affiliate links.

🕊 Bhakti Business Blessing

May this be an offering, not a performance. May it rise from truth, not fear. May I be guided not by outcome, but by integrity. May I release all grasping and pour only what is real. May this serve even one heart—and let that be enough. May I remember: I am not selling. I am devoting. May I be unattached to who comes, who buys, who claps. May this be a sacred act of remembering who I am.

Greetings from Santa Fe, NM! In case you missed it, I took my family out here for the entire month of June for an adventure and we’ve been having truly the most divine time. It’s been so surreal, I don’t know how I'm ever going to come home.

While we’re here, I’m working hard to not work Fridays through Mondays and trying to get all my work in Tues-Thurs. So today I’m just here to give you a light report.

We spent the morning together as a family exploring different neighborhoods here and daydreaming about what life would be like.

This afternoon, Matt and I have booked ourselves for a spa day at this Japanese hot spring resort where we’re getting massages and will get a day pass to soak, steam and sauna, go into the meditation room and then have a delicious sushi dinner. To say I feel like the luckiest girl in the world is the understatement of the century.

I have never been more grateful for being my own boss, designing my work around my life in a way that lets me work from anywhere, set my own schedule and have as much time off as I do.

Today sounds dreamy, and to be sure, most of our life the past few weeks here have been. But they’ve also been hard. I’m doing a lot of deep inner work while we’re here and it’s the perfect spot for it. But it’s not fun. Being in such a beautiful, spiritual place with a slow pace of life and kind people surrounding you and Mother Nature everywhere you look helps. It’s both. The golden and.

More to report back tomorrow, which will be a busy day full of calls and prep for our big JV webinar with Jenna Kutcher next week. OMG! It’s probably the biggest thing to ever happen to this business and I’m trying to stay super grounded and go in with curiosity and zero expectations.

*This was really cool to see that we made over $1,300 in Tripwire sales from the webinar registration that Jenna was sending her people to! This is absolutely why we had such a big revenue day yesterday, but it's so cool to see that we haven't even started promoting MBA yet and already we're making money from the Tripwire funnel.

Conversion on it so far:

• 6800 visitors
• 2869 registrants = 42% opt-in rate
• 14 tripwire sales = 0.5% conversion rate (YIKES! This is way too low!)
• 10 bump offers = 72% conversion rate (WOWZA!)
• 1 upsell = 7% conversion rate

So one thing this tells me is that I definitely need to increase the conversion rate on my tripwire sales page after registration. That might be something I work on this week, but even at that low conversion rate, it's been great to bring in over $1,300 from things that I didn't have to do anything for except set the page up!

And we even made 2 pay in full MBA sales yesterday too, which continues to affirm my belief that everything sells everything.

My goodness, I don't even know what happened today! It's 6:38 pm, and I'm just looking at this doc. It was a hard day.

Let's see, I woke up about 7:15, and Gemma and I took Fergus for a walk around the block, made everybody breakfast, packed their lunches, and then did some puzzling while Gem played Minecraft next to me. Matt and Jackson ran out to get coffees and donuts.

I was feeling pretty anxious and needed to talk to one of my friends about a realization I was having, so I called her and we chatted for half an hour. I cried and just found it generally hard to get into work today.

Around 9:00, the babysitter came and took the kids to the pool. I guess that was around the time I was talking to my friend, because now that I'm thinking about it, I remember that I was getting the kids into the car with her while I was on the phone. At 10:00, I had a doctor's appointment virtually with my endocrinologist, Who I meet with about every 4 to 6 weeks, depending on my health, is truly the best doctor I've ever had. Talked about a few adjustments to my meds, and that took about an hour.

After that, I went inside and told my husband that I was feeling really sad today, so he came out on the porch and talked to me for a while. Then I got very sleepy and decided to take a nap on the day bed out here, which is the best because we get the most glorious breeze! Had a good long sleep and woke up around 12:45.

Decided it was time to finally get some work done, especially because I have a lot of things to do to get myself set up for the webinar with Jenna Kutcher next week and finalizing some of those details.

Our goal is to have 5,000 people registered for the webinar, and I think we are going to hit it, which is crazy, and we are definitely going to have to upgrade our Zoom plan. All good problems to have!

I've also been working on some stuff for my Forever Funnel and using Claude to help me pull that together, which I still want to show a Loom of how I did it Because these emails were originally in Kartra, I had Claude code pull all of the emails out of Kartra and create a database. I then figured out what needs to be updated because the old funnel had old offers that we don't sell anymore. I created a 52-week plan, subbed in emails that I've already written before that could be used to sell some of my other offers. I came up with the cadence of how often I want to promote each offer over the 52 weeks. I then had it write all of the emails that were already written into HTML, and then had it use the MCP to put those emails into a Beehiiv automation that I didn't have to build myself at all. Oh my god, how cool is that?!. That will come as soon as I have the energy and motivation to get that together.

Around 1:30, my friend texts me that there was an ACA meeting at 2:00 that I should go to, and so I decided to do that, even though the responsible part of me knew that I needed to get work done, but my body knew otherwise. I'm so glad I did! I ate lunch on the call, and it was so good to be in community with people who are going through similar struggles.

That ended around 3:15, and I basically spent the next three hours just working, reviewing the sales sequence post-webinar, getting the whole soul list email finished, making some decisions about some technical things, and trying to fix this dang bot!

And now here we are… time to go be with my family. I'm feeling like the sauna, hot tub, cold plunge is in my future.

I didn't realize how hard it would be for me to keep track of my time while I'm out here in Santa Fe. Things are just very different while I'm here, in some amazing ways and in some ways that are just hard, because you're not at your home, in your space, in your normal routine. I'm actually writing this at the end of the day, thinking back on, "What did I actually do today”....

And it's amazing how quickly you actually forget what you did if you don't track it in the moment! I think this is one of those reasons why it's good to write things down as you do them, because we often underestimate, especially as women, how much we're actually doing in a given day.

Here's what I can remember:

• I didn't have the babysitter come until 10:30, so I spent the morning with the kids.

• We did the hot tub and the sauna, and we took the dog for a walk.

• I made them breakfast, and we FaceTimed with all the grandparents.

• I was again feeling pretty anxious and trying to dare my way through it by saying, "Who cares? I've been anxious a million times before. I can be anxious and still do anything I want."

Anyway, I'm not exactly sure where the morning hours went, but it was a combination of doing some journaling and inner child healing work and being with the kids.

At 10:30, I had a VIP day with one of my longest running clients and friends in this business, Molly. She signed up for a package of six calls, and I have been setting up her cloud account for her, creating new skills based on her specific needs, training things on her IP. She runs an agency, and so she needs different projects for all of the dozens of clients that she works with. It has been so fun getting into somebody else's business and teaching them how to do this for themselves!

Molly is just one of those people who is the first to admit that she's never going to sit down and watch a video, and she just wants to do something with you live. I've been loving working this way! It's making me think that I want to create an offer, or maybe even just position my one-on-one coaching differently, like: "Hire me to set up your cloud with you or your AI tools, and we'll build out things together in real time, and I'll show you how things work." We've been doing this in two-hour chunks for the last three weeks, and it's truly just been so fun, partly because I adore Molly and getting to spend time with her is the best, and also because I think this is truly my zone of genius. It's fun doing it for somebody else's business!

After the VIP day, I jumped on to the Weird Hermits Mastermind call, and it quickly got very vulnerable as I started asking them for some advice about my webinar next week with Jenna. We have over 5,000 people registered, and I have never spoken to a group this large or had a launch that could potentially be this big with a partner like Jenna. I'm feeling all kinds of anxious and excited and curious and hopeful and trying to also detach and tell myself that this is just work, whether it goes amazingly or it doesn't meet my expectations. It's just my job. It's not who I am. It doesn't mean anything about me, my worth, my abilities. It can just be a fun, exciting thing that I do.

I've already done the hard part of getting the collaboration and running this webinar and this funnel so many times that I know it's going to work. I just don't know exactly how well it's going to work, but I'm super excited! Regardless, I have 5,000 new people on my email list for free, which is by far the fastest way I've grown my email list, especially for zero dollars.

Anyway, I got the best coaching and love and support from this group of women, and I just can't emphasize enough: if you don't have a community like The Room or a more intimate peer mastermind, I highly recommend you get yourself into one! I can't believe how lucky I am to be surrounded by these brilliant, generous, kind, thoughtful women who are all working towards similar goals but with zero competition. I'm just in awe of the support that I got. I feel like the luckiest girl in the world, truly!

All right, so after that call, I jumped on to a one-on-one coaching call with one of our partnership clients, and it was fascinating to see her mindset issues around selling. It makes me feel like there's so much more work to be done here, and I think this is going to be some of the new content I plan on releasing over the coming months. It's amazing to me how many smart, successful businesswomen feel guilty for selling and just feel like they should give everything away for free. They nurture, nurture, nurture before they ever dare ask for a sale, even though selling somebody a product or service is what could actually help them. Expect more content coming around that soon.

You guys have heard me get on my soapbox about how every email I send is a sales email and there's also value in it. Part of that is just my mindset around what is valuable. Free is not the only way to provide value! In fact, free is often the best way to provide value, because those who pay pay attention and they take the work more seriously and they usually end up getting better results.

After I got off the call, I Sent an email to Jenna confirming a few details for the webinar on Tuesday. I sent a poll to my new Mixer Mind Pod to pick some new dates and did a couple of other housekeeping things. Then it was time to go out to dinner with our friends here. We went to this amazing New Mexican restaurant and had this soup, which I never would have ordered on my own but was probably one of the best things I've ever eaten. So many layers of flavor and complexity! Every individual bite tasted like twenty different bites in one. Different textures and temperatures and flavors. It was incredible, and so was the rest of the meal. Of course I love my friends so much, and we sat there chatting for three hours.

came home and got in bed with Gemma, who has had a very hard time sleeping on her own, which is not unusual but is even worse than normal because her bedroom is downstairs and our bedroom is upstairs. I think she's just scared to be that far away.

Put on Freaky Friday, and she immediately fell asleep. While I planned to turn it off as soon as she was passed out, I couldn't turn away and ended up watching the whole thing by myself. So good! We've been watching some classics from my childhood like that and The Parent Trap, and clearly are on some kind of Lindsay Lohan kick, and I'm not mad about it.

Friday, I took totally off. I went on a gorgeous hike through the Aspen Vista in Santa Fe with my friend for a few hours. We went and got tea at the Santa Fe Tea House afterwards. A delicious, rooibos, minty fog that I'm still craving!

Then I came home and decided to let the babysitter go early. I took the kids to the Children's Museum for a few hours, and then we decided to go see Toy Story 5 at one of those dinner-and-a-movie theaters. Overall, it was a gorgeous, great day here in Santa Fe with the perfect balance of kid-free time and family time.