A Week In The Life Of Kate May 18, 2026

Heading to Jackson’s school and will start my work day

Back home from school, so proud of my boy who won all kinds of awards and is just the sweetest, most beautiful boy in the world. Not biased at all.

Rachel sent me a text about how to do something in Beehiiv so recording a quick video for her to explain.

Taking a quick walk with the dog to catch up with a friend before starting work.

Okay, I need to make some final updates to Clockwork Queen. I thought there would be no better way to finish this out than by testing this by putting my to-do list above into the AI tools I've added to this course and recording a Loom for y'all to show you how it works. It turned out I ended up having to make a lot of improvements, but now I'm so happy with the tool, and I feel like this will be even more useful for everyone!

Clockwork Queen Tools for Weekly Planning - Watch Video

Whew, that was fun! Took a bit longer than expected but knocked out a few odds and ends while I was waiting on Claude to help me rebuild some of the tool. Time for a quick lunch break.

Another walk around the block to chat with my friend and move my body a bit before I sit down to work again for a while.

Finishing up Clockwork Queen edits and backing everything up to Google Drive. Doing this all in HTML is making the backup so much easier too. And now if we ever need to move platforms, it’s going to be so much easier!

Alright, time to prep for Krista’s presentation tomorrow. I’m doing a talk for her membership community about how I use AI in my business, as somewhat of a follow up on my Invisible Funnels presentation I did for her summit earlier this year.

Okay, that was an experiment. I prepped the slides using Claude Design which in some ways is mind-blowing and in other ways, I’m like come on, is that all you got? I think it will be good enough though and mostly I want to just share my screen and show people stuff in real time like a demo. Much more exciting!

I did try using regular Claude to make the slides as HTML and it was just too glitchy and not worth the hassle. Some of the weird hermits have been raving about Gamma, but I just don’t want to buy another tool. Putting slides together is one of my least favorite activities though.

I’m already thinking about how I can redo the slides for my JV webinars and feel like maybe that would be a good option. I don’t know. I need the magic button.

Now I’m going through my inbox to clean it out, and doing a few odds and ends while I read through some other reports Claude Cowork put together for me, like my Monday Pulse (a branded HTML dashboard combining ad lead watchdog, revenue & profit pulse, and lead growth tracking) and Weekly competitor intel

Report, which scans my email Rollups + web for 5 tiers of competitors/industry leaders and creates a branded HTML report. Super helpful to stay on the pulse of what’s going on in my industry, what peers are selling/talking about, what’s trending, what’s saturated, etc.

I’ll say, a lot more people are talking about quitting social than they were even a year ago. I love to see it!

I actually have been reading the Facebook tell all by former Meta exec and it’s even worse than I thought in terms of how corrupt and immoral that company is. I really hate that I’m giving them any money to run ads on their platform, even if my ads exist literally to get people off the platform. I talked about this on Telegram a few weeks ago when someone asked how I handle it, but this memoir has me really thinking about where else I might want to run ads instead if I could get similar results without giving Zuck another dime.

Heading out to pick up Gemma bean from school. Jackson’s at soccer try outs and Mattie is calling me complaining about how hard it is not to get competitive and yell from the sidelines.

Okay, I'm officially the worst mom ever! I got to school super late to pick Gemma up. She was crying so much because she thought I had forgotten her, even though it was only 5:40, which is like 10 minutes later than we normally pick her up. All of her friends had gone to popsicles in the park, which I thought was only for first-grade students, but apparently it's for the entire school. She was beside herself, and we rushed over to the park. Thank God it's just three minutes from school and one minute from our house, and we made it just in time.

We ended up coming back home soon after and mostly just laid around watching Thundermans, their new favorite show, which honestly isn't the worst thing I've ever seen. It's better than YouTube, which we banned in our house for the kids a few weeks ago, and it has been life-changing! I can't believe how much more present they are (not Zombied out like usual on their devices) and actually playing off-screen and doing things without YouTube, even though they can still have their iPads, only on the weekends. What a gift this rule was to our family!

We ordered dinner from Chop’t, and Jackson and I both fell asleep on the couch before 8 p.m. Matt moved everybody upstairs around 8:30, and I got a small second wind. I ended up reading more of my book and voxing with a former client turned friend who wants to do a VIP day with me to set up some AI stuff for her, which I'm super pumped about! Fell asleep by 10.

Well this was a fun day. No launching, quiet admin work day at the house, nothing major or even minor going on and boom, I 3xed my daily profit goal. Thank you systems and recurring payments and evergreen funnels!

Wake up. Snuggle with Jackson and Gemma, who both come in and out of my bed a few times while Matt's getting them ready for school. I'm bebopping around on my phone between some of my apps, mostly Skool, and end up watching something in Evelyn Weiss's AI membership, which I joined last month, about how she's doing something with ads, which looks genuinely great. Yet, I feel a pit in my stomach thinking about giving Meta more money, as I'm almost done with my book now about who they really are, and just feel sick supporting them!

On the other hand…Millions of my ideal clients are already using the platform, and I do think it is the single best way to reach them. I think about what my friend Faith, a former social worker, always says about personal responsibility versus government and corporate responsibility. Sometimes we think we're doing the right thing by making everything our own individual responsibility, as if I am going to do anything personally to stop Facebook from their evil practices. When really, I would just be hurting myself if I left this marketing channel untapped.

Because ultimately, "Stop giving Meta money" is only a real option if there's somewhere else to put that spend that produces comparable results. And right now, there isn’t one that I can see. Open to suggestions, ha! Meanwhile, I’ll be sitting with this: I dislike this company deeply, and I'm going to keep paying them anyway, and I need to find a way to be at peace with that — which is a different kind of work. I asked Claude about this and had it run through some of my decision filters and other skills that I've created there for situations just like this. This first one made me LOL:

AND THEN THIS: The pit in your stomach isn't a signal to stop. It's the feeling of being a conscious, values-driven person who lives in the real world, which means regularly participating in systems you didn't design and wouldn't choose. You buy gas. You have a bank account. You're on the internet. At some point, moral purity becomes a performance that costs you real money while changing absolutely nothing for anyone.

Finally, get out of bed! Hop in the shower and get ready for the day. It's a full day of calls, but they don't start until 1:00, so I'm eager to get downstairs, have some breakfast and coffee with Claude, and get started on the 7-Day Aligned Business Blueprint 2.0 course inside MBA.

Ready to get started! Let's do this! But actually, first I need to follow up with a couple Claude collab folks to make sure that I will be able to get this done in time.

While I was doing this, I decided to research a few more folks to invite and also saw that I got third place in the AI Unlocked Affiliate Contest, so I am sending an invoice to Gemma to redeem my bonus.

OMG we’re dying laughing now… my housekeeper got here around 10:30 and she brought me a gift from her trip to Peru, some mate de coca, a tea she drank there every day and knew I would love.

I went to google it just to make sure it wasn’t super high in caffeine and it turns out it’s not high in caffeine but it’s made from something else…

COCAINE! Omg, we cannot stop laughing. I’m going to be on fire for the Room call today, ha!

Okay I took like a 20 minute break to talk with her about her trip and look at her photos and drink some cocaine, apparently, and now I’m ready to get to work. Sent out a dozen more invites for This is How We Claude and followed up with the rest of the guests. Time for MBA 2.0 now.

12:30 pm: Alright about 30% done. I am having the most fun building these, honestly. So many creative ideas flowing! Time for a break before the Room call though… going to take Fergus on a walk and go pick up my newest obsession: decaf strawberry iced latte (sometimes matcha) from my neighborhood cafe.

The Room Call.

Teaching in Krista’s membership.

Break. Going to take a long walk while I answer Telegram office hours questions today.

Affiliate call with HTML Pub, which I think is going to be a very fruitful partnership. I’m in love with this software already so it’s an easy yes for me!

If you want to publish all the pages Claude is making for you with literally the click of a button and have it live on your site without any formatting issues, this is the tool for you!

Working more on the course 2.0 updates until the kids get home.

Kids are home. I end up spending the next 1.5 hours simultaneously watering our garden (we’ve got 4 zones that have be done at separate times with our sprinklers), making spaghetti and meatballs for dinner, watching Jackson do umpteen bottle flips, helping Gem set up her tent so she can play with her Bluey toys in there and checking on some things Claude is doing for me in the background. I actually have a conscious moment where I’m simultaneously impressed at how many things I am multi-tasking at once AND equally horrified that I’m running around like this instead of being present to just one thing at a time.

Ahhh, finally sitting down for family dinner with the kids. Then Gem and I go upstairs to her room to make bracelets on her auto loom, which is so much fun and I secretly want one for myself, even though the output is butt ugly, the process is quite therapeutic.

Bed time. Read the kids a book, sing some songs and snuggle for a few minutes. Then I come downstairs to shop for some summer clothes and new PJs on my phone while Mattie and I watch the new Gemini release on Youtube, followed by some of our favorite musicians performing in various live settings. This is one of Matt’s fave ways to unwind I think. He loves going to Youtube and listening/watching how music gets made and how these artists think and create something out of nothing. I’m very onboard with this hobby.

Lights out for me.

Wake up and try to get Gemma up for school. She’s not having it, she’s snuggled up next to me, and I don’t blame her. I don’t want to get up either.

Up and at em’. Although Wednesdays are my potato days (I rarely get dressed because I have no calls, I often work from the couch or front porch as it’s my deep work writing day…

… and speak of the devil OMG how is it already 1 pm? I know I came Came downstairs and fed the dog, took some medicine, and ended up cleaning out his water bowl because it's this fountain and it gets so gunky and disgusting. That took a good 20 minutes.

Sat down on the couch and ended up working on the whole soul list and updating that skill and reviewing a bunch of updates, moving the HTML from Kartra to Beehiiv, and trying to better understand Beehiiv and looking at how the sponsor network is working. I was changing all of my scheduled tasks to run during off-peak hours so that I can maximize my usage. I also briefly started looking into using Claude Code instead of co-work based on the conversation Shelley and I were having in the Telegram office hours yesterday that bled over into this morning.

At some point in that time, I moved outside to the front porch, and I'm now here sweating my ass off still in my pajamas! Haven't eaten anything yet today. Desperately need fuel and to move my body.

So, break time it is, 1:04 p.m.

OK Back from my break and finishing up some things in Claude, which I've been using code to work in, but I'm using it just the same way that I've used Claude chat and Claude co-work. Just trying it out to see if I like it better or if having the larger context window is helpful. Right now I'm working on creating a better Claude skill and some visual elements to include in our HTML emails, and then I ended up moving into working on the welcome series migration that I need to do from Kartra to Claude.

Of course, part of this is I got distracted because I haven't been loving my brand colors lately. I feel like they're reading more earthy than feminine and bright and airy, and I'm liking brighter colors lately, so I end up going on a deep dive for at least half an hour, playing around with keeping some of the colors in my color palette but expanding the palette to include some more to get the spiritual boho vibe that I'm going for.

Claude is fairly useless at this, so I end up going to ChatGPT, which is a million times better for anything visual right now. What do you think of these?

I get a few ideas, and then I realize that I don't need to be wasting my time on this and I need to get back to working on the welcome series.

Not only am I migrating it, but I'm also redoing it at the same time, and so of course it's taking me longer than usual. This has literally been on my to-do list for months and keeps getting pushed off, so it is happening today no matter what!

Decided I need to take a break to move my body, so I take Fergus on a walk and respond to a few client Voxer messages while I'm walking, and then end up listening to my book the rest of the time.

Back at the laptop and ready to migrate these emails! They are all written now, and I just need to put them into HTML and build out the automation in Beehiiv.

It’s going well, though I’m continually running into issues with the skill not listening to the rules or not fixing issues so it’s taking longer than I’d like. Hopefully after the first couple emails, I’ll get the skill updated and it will go much faster.

While I’m waiting on Claude to do its thang, I’m also getting the Watch Me Build email written for tomorrow. I’m excited that we’re through the warm up phase of the Beehiiv migration and I can start emailing our full list now, and including some of the sponsors (one of the main reasons I wanted to migrate ESPs) to see how that goes.

I am LOVING the accurate and robust analytics Beehiiv provides, something I always disliked about Kartra, particularly when it came to clicks and clicks-from-opens rate. Take a look:

Gotta go pick up the Bean and take her to OT. Jackson is at day 2 of soccer try outs, though I think this thunder storm has other plans.

Got myself a butter cookie latte and settling into the booth downstairs to do a bit more email copywriting for the welcome series while Gem does OT.

Alright that went fast, I got through 3 more emails though. Gotta go pick her back up and head home for dinner.

Kids are asleep, and I’m going to keep working on the welcome series because I am so ready for this to be up and running. I’m also starting to feel very aware that I have 8 days before we leave for Santa Fe for an entire month and my already part-time work hours get slashed in half again (which I’m sooo excited about!)... meaning I’m in a bit of a hurry and hustle period so that I can slow down and relax for 30 straight days.

I mean it’s obviously not that black and white, but the sentiment is still somewhat true. I’m not stressed about the trip or worried about income, I do just have some things on my plate that I really want to be done with before we go, and this is one of them. So is MBA 2.0.

I’m grateful that my energy and brain fog have significantly improved lately so that I’m able to really do this level of focused work and not feel burned out but energized.

Alright back to work… I don’t want to stay up late tonight so let’s see what I can get done before 10 pm.

Alright, an hour later than I thought but I’m 70% done with the new welcome series now and really loving it and Beehiiv. Time for bed. Gotta give me JV webinar tomorrow and want to be fully rested.

Mattie asked me if I'm okay to take the kids to school this morning, and he'll take them tomorrow, which Friday is normally my day, and I actually feel great! Take them up on the offer and get the kids ready for school. Drive them there and let the carpool teachers pet Fergus because they love him so much. Who wouldn't, and then head home.

Back home and prepping for my webinar with Tara this morning at 11:00. Just updating some slides and making sure things are ready to go. Getting her coupon code and then also ended up spending some time working on my tagging system to sync contacts in Kartra based on what sales funnels they're in over there into Beehiiv. That way we're not emailing our regular newsletters to people who are in our welcome series or other sales funnels.

Break for breakfast and tea.

Alright, messaged some friends, made plans for dinner tonight with my brother and his fam, ate and now I’m going to review the 8 emails I wrote for the welcome series yesterday and then get it turned on in Beehiiv, and the Kartra one turned off. I still have like 4-5 more emails to write, but nobody will get to that phase yet, so I’ll turn it on and keep working today to finish it up.

Got to go take a shower and get ready for the webinar.

Co-hosting the JV webinar with Tara. The fifth time I've given this webinar this year, daily sales without social media. I really liked the way it went today! No sales yet, but fingers crossed, people are interested! We had just shy of 200 folks sign up.

Webinar done, and I'm going to take a quick break before I sit down to work for a couple of hours before the Weird Hermits call.

I did it again! I meant to get up and go take a break, but instead I got distracted because I realized I needed to make sure the replay from the webinar got uploaded. While I was waiting, I started working on the brand color thing again. Before I knew it, it had been almost two hours and I'm still sitting at my desk!

I did end up uploading the transcript to Claude and asking it to critique and audit how I did on the webinar. I got some really good ideas for how to improve the webinar next time. Gosh, I don't know where the time went! Time is flying these days. I think it's because I'm genuinely having so much fun with all of the stuff I'm doing that it feels like it's been 10 minutes and it's been two hours.

So I'm going to take that as my sign that I need to take a break and get some lunch before the weird hermits call.

such a lovely two-hour call with my favorite people! Truly the highlight of my week. Here's some things that we chatted about that might be useful for you:

• Testimonial incentives have a legal layer most people miss. The FTC requires individual disclosure on any testimonial you’ve collected in exchange for something — a gift card, a discount, even a free product. The incentive also can’t be conditional on a positive review; it has to be offered for any feedback. If you’ve been handing out anything in exchange for reviews, worth auditing what you’re displaying and how it’s labeled.
• If your AI account got nuked tomorrow, what would you lose? The group’s collective answer: too much. Smart backups people are running — a Claude skill that auto-creates a ClickUp task with the output saved in the description; a “chat debrief” skill that drops a markdown summary into a structured Google Drive folder; Obsidian as a portable “second brain” knowledge base your AI can pull from without being locked to a single tool.
• A few AI tool finds worth a look: HTML Pub ($10/mo) for hosting standalone HTML pages without WordPress wrangling — you can edit in bulk via their AI editor or a Claude MCP. Lovable for building custom AI chatbots trained on your own knowledge base (I built one for $1.28 in credits across hundreds of conversations, replacing a much pricier Zapier setup). And the Kit MCP if you’re on Kit — use it to surface unsub patterns, top-performing subject lines, and which email formats are actually working.

got to get packed up and take the kids to OT tonight! It's Jackson's turn now. He got a cancellation and was able to reschedule this week. I'm bringing Gemma and my laptop with me in the hopes that I might actually be able to get a little bit more done. As it turns out, I ended up getting probably 30 good minutes of work done on the welcome series while I was there, but it's definitely not going to be finished today.

At 6:00, when the OT class was over, I take the kids downstairs in the building to the food hall, and we get dinner and sit at the counter and talk like we're all just a couple of friends sitting together. I loved the newborn-1yo phase with my babies. I kind of hated the toddler stage of kids, even though it was filled with a lot of cuteness too, but I am really loving this age! My kids are now six and seven, and they're just like real people now. not always, but more often than not I actually just enjoy hanging out with them. Such a weird concept that if you had asked me three years ago, I would not have said the same thing.

we get home and Gemma's friend has dropped a birthday present off for her on our porch. We FaceTime them and the girls end up reading books to each other for an hour, which is the cutest thing ever! Also, I'm certain it will never end. I think they could keep going forever, but eventually the moms decide it's time for actual bedtime. We get the kids off the phones and ready for bed, and they're asleep by 8:30.

There's a part of me that wants to keep working, but I actually feel so brain dead and tired that I think I'm just going to get in bed myself and go to sleep early. I do exactly that.