DebriefNovember 24, 2025 · 8 min read

Black Friday 2025 daily deals: plan and results

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Watch the Full Debrief Call here >>

Goals:

Good: $10,000

Better: $25,000

Best: $50,000

Daily Deals

Monday Day 1**:** Anti-Social Bundle, normally $710 now just $297 (58% off or save $413)

Anti-Social SEO: The No-Scroll, AI-Ready System for Sustainable Traffic, Leads + Sales
Beyond the Scroll 9-Grid: The Never-Post-Again Instagram Strategy That Grows Your List + Sales (With Templates!)
Painless Publicity: Sustainable Visibility to Grow Your Email List Without Social Media
Email List Love: The Sustainable Email Marketing Method for Social-Free Daily Sales
- BUMP OFFER: EVERGREEN ECOSYSTEM AT $67
- UPSELL OFFER: Lifetime Access to The $1k/Day Experiment (normally $77/quarter = $308/year value) for $333

Tuesday Day 2: Annual Room Pass @ $497 + $200 KKCredit

BUMP OFFER: get a customized 2026 Checklist + Planner created by me to help you make money without social media in 2026
UPSELL OFFER: Lifetime Access to The $1k/Day Experiment (normally $77/quarter = $308/year value) for $333

Wednesday Day 3: AI Bundle, normally $266 now just $97 (64% off or save $169)

Brand iOS: Train AI to Write Copy That Sounds Exactly Like You ($111 value)
Back Office Bot Squad: Build CustomGPTs + AI Assistants That Work Like You (So You Don’t Have To) ($111 value)
AI Your Inbox: Get to Inbox Zero Every Day with AI Tools That Do the Work for You ($44 value)
- BUMP OFFER: We’ll create a customGPT for you trained on your stuff! $333
- UPSELL OFFER: Lifetime Access to The $1k/Day Experiment (normally $77/quarter = $308/year value) for $333

Thursday Thanksgiving Day 4: Sponsors Spotlight At 40% Off, normally $250 now just $150 (40% off or save $100)

BUMP OFFER: Messaging Made Easy + GPT @ $47 to help them write their ad spot
UPSELL OFFER: Lifetime Access to The $1k/Day Experiment (normally $77/quarter = $308/year value) for $333

Black Friday Day 5: Buy MBA @ Full Price and Get FREE Lifetime Access Room Annual Pass Free ($1,491 value) + FREE Lifetime Access to The $1k/Day Experiment ($591 value) = $2,082

BUMP OFFER: get a customized 2026 Checklist + Planner created by me to help you make money without social media in 2026
UPSELL OFFER: 3 months of Unlimited Voxer Coaching with Kate and Rachel for $999

Cyber Monday Day 6: Everything Comes Back for 24 hours

**+**Mystery Box ALL WEEK LONG: Buy any 3+ offers during Deal Week and get a "Mystery Bonus Box" valued at $222+

Anyone who buys 2+ offers during deal week gets an exclusive invite to my Black Friday Debrief Call where I’m breaking down exactly how this sale went for me, how I brought it all together, etc.
Anyone who signs up for the early bird waitlist gets an exclusive invite to my Black Friday Debrief Call where I’m breaking down exactly how this sale went for me, how I brought it all together, etc.

PLUS AFFILIATE OFFERS ON HOLIDAY DEALS PAGE FROM NOV-DEC

Other Offer Ideas:

Copywriting Course Bundle
GPT bundle (any courses that have a customGPT included, or pre-selling a bunch of new GPTs I’m going to create in 2026)
Planning, Productivity + Self-Care Course Bundle (Clockwork Queen, Real Self-Care and Momentum Method for $222, buy 1 and get 2 free essentially)
Funnels + Automation Course Bundle (Evergreen Ecosystem, Scale Smart + Optimize Tech Stack for $333)

Notes for Improvement from Birthday Sale:

Compress Urgency: Move to 24-hour windows, add a countdown timer (on both site + email) and Send 2 emails per day (8 AM + 8 PM).
Upgrade Visual Hierarchy: Add product mockups, savings graphics, or customer screenshots/testimonials for immediate dopamine hits.
Run a light paid ad retargeting campaign (list + past buyers).
Ask partners or affiliates to mail 1x during your promo week.
Do more of a pre-launch runway
Donate a % of proceeds to charity
Set up abandoned cart emails
Add early bird Doorbuster deals like $25 in KKCredit for the first 10 buyers each day of deals
Publish each deal in Skool every day
Send 4 emails on Cyber Monday
IDEA: If you buy one of the daily deals during BFCM, you’ll get $100 in KKcredit you can use towards MBA only
Set this up with a follow up email sequence
In the email confirmations for all deals, send the follow up to view the Affiliate Deals page.

Debrief Results

These are just banked numbers, not booked

Day 1: $1,351 banked ≈ 4.45%

Day 2: $3,231 banked ≈ 10.64%

Day 3: $1,081 banked ≈ 3.56%

Day 4: $2,800 banked ≈ 9.21%

Day 5: $4,894 banked + $2,387 booked ≈ 11.14%

Cyber Monday: $13,641 banked + $4,595 booked ≈ 44.90%

*Note this week’s revenue is for November 24 at 8 am-December 2nd at 8 am EST.

Anti-Social Bundle:

9 sales
$2,121
1 bump for $67
0 upsells

Annual Room Pass:

11 sales
$5,180
1 bump for $222
1 bump for $38
0 upsells

AI Bundle:

12 sales
$1,042
0 bumps
0 upsells

Sponsor Spotlight:

30 sales
$4,691
3 bumps for $141
0 upsells

MBA:

9 sales
$10,366 booked; $6,982 banked
2 bump for $444
0 upsells

Overall Weekly Revenue: $40,947 banked*

Revenue Exclusively from BFCM: $30,382 booked and banked

88 sales = AOV of $345.25
55 buyers (7 people bought 2+ deals, 1 person bought 3+ deals)

Ad Spend: $1,199.06

Purchases reported from FB: 42
ROAS: 25.34x
- FB reports 5.03 ROAS
- If AOV was $345 then actual ROAS for 42 sales = $14,490 from $1199 in ad spend = 12.09 ROAS
$28.55 cost Per Purchase
$15.77 CPM
1.08% CTR

Affiliate Sales: $1,235 = 4.06% of total revenue

8 sales from the week came from affiliates
23.96% average conversion rate among affiliates who made sales.
- $9 average EPC
1 of my affiliates accounted for 60% of total affiliate sales
5 affiliates sent 400 visits but got 0 sales
- should have generated 23+ sales at your 5.8% overall conversion rate
- either the traffic is garbage or your affiliate messaging is off

Email Open Rates: 44.1% (compared to normal 50%+)

Why the drop?

Email fatigue (how many emails did you send? Daily? Multiple daily?)
You revealed all deals upfront (removed mystery/reason to open each day)

Email Click Rates: 1.12%

Email Conversion Rate Overall = 0.83%

So the real question isn't "why didn't this hit $50k?" - it's "why did only 7.8% of your list engage during your biggest sale of the year?"

Catalog Views: 391

Deals Page Visitors: 1,500 visitors (1.9k views)

5.8% conversion rate overall
- Direct/Email (818 visitors) converted at ~7.1% if we back into the math. That's actually solid and tells you your email list quality is there, even if the click rate is low. The people who DO click are buyers.
318 visitors from ads
- @ 42 sales that’s a 13.2% conversion rate

GPT Deal Decider Uses: 215

4 used the coupon codes
= 1.9% conversion rate
People used it for entertainment, not buying decisions
If Deal Decider converted at even 10%: 215 × 10% × $345 = $7,418 lost

Early Bird Waitlisters: 239

17 buyers = 7.11% conversion rate
21 buyers earned invites to the Debrief call

Abandoned Cart Sequences: 5

1 didn’t work, tech issue

THOUGHTS:

Deal 1-3 were included in Deal 5. That was a mistake and resulted in a really slow start.
My lifetime access to $1k/Day Upsell totally tanked.
Are you underpricing everything? If people bought 88 deals but took almost no bumps/upsells, they're either broke, skeptical, or satisfied with the core offer value.

1. Your multibuyers are either existing mega-fans OR brand new whales. There's no middle ground here. It's either:

People who've been in your ecosystem for months and already own multiple programs (Mel, Shilleen, Selena)
OR people who literally found you the week of BFCM and dropped $2k+ immediately (Erin, Hayley)

2. The highest spenders are the newest customers. Erin ($2,347) and Hayley ($2,150) joined 5 days before your sale and became your top buyers. What brought them in? That's your gold question.

3. Your Traffic Volume Was Too Low: Math check:

1,500 total visitors for a week-long sale is... not enough
To hit $50k at $345 AOV = 145 sales needed
At 5.8% conversion = 2,500 visitors needed
You got 1,500 visitors = 1,000 short
You needed 40% more traffic just to hit your goal

Your Ads Underperformed on Volume

$1,199 spend over 8 days = $150/day
That's... nothing. That's a test budget, not a launch budget.
318 ad visitors for $1,199 = $3.77 per visitor (not terrible, but not aggressive)
Your ROAS was excellent (12.09x) which means you should have spent MORE

If you'd spent $5,000 on ads at the same performance:

$5,000 ÷ $28.55 = 175 purchases
175 × $345 AOV = $60,375 in ad-driven revenue
ROAS would still be 12x+
You left $45,885 on the table by underspending on ads

Zero Upsell/Bump Adoption = Broken Funnel

7 total bumps taken across 88 sales = 7.95% bump uptake
Industry standard: 20-30% bump uptake
Zero upsells taken (except MBA, which also got zero)
If bump uptake was 25%: 88 sales × 25% × $150 avg bump = $3,300 lost
If upsells worked at 15%: 88 sales × 15% × $333 = $4,395 lost
Combined: ~$7,700 left on the table from broken upsell/bump strategy

The Market Doesn't Want "Anti-Social" Here's the hard truth: Your audience isn't actually anti-social media. They're:

Tired of social media
Frustrated with social media
Looking for alternatives to social media

But "anti-social" positioning is:

Negative framing (against something, not for something)
Preachy/judgmental undertones
Requires abandoning a channel they've invested in
Makes them feel guilty for still being on social

Better positioning: "Social-Optional Success" or "Beyond Social" (growth that doesn't require social, but doesn't shame it)

Bottom Line:

You made $30k in a week with minimal ad spend and a 25x actual ROAS. That's objectively excellent. But the data suggests you're leaving significant money on the table through:

Better email engagement (that 1.12% CTR is your biggest lever)
Front-loading urgency (not relying so heavily on CM)
Upsell/bump optimization (zero uptake = broken or invisible)
Understanding your multi-buyers to acquire more like them