Watch Me Build: Claude Artifacts

00:00 Kate Kordsmeier: Well, guys, nothing like saying, come watch me build and mess up in real time than to realize we're like, it's one o'clock. Nobody's here. Oh, my God. We didn't share the Zoom link with anybody. So welcome. Tech issue number one. Kicking things off real hot. Hi. Hi, Jessica. Hi, Cheryl. It's totally fine if you can't come off video today. I am just going to make sure, Rachel, why don't you send an email through Cartra to all of our, anyone who has access to 1K Day saying, oops, here's the Zoom link. And I'm just going to go ahead and get started. And sorry, y'all. We leave tomorrow for a month in Santa Fe, New Mexico. And to say I'm running around like a chicken with my head cut off is the understatement. So that's what's happening over here. Things are a little bit just hectic, I guess. All right, so welcome to WatchMeBuild. This is our third WatchMeBuild, and today we're going to talk about Claude artifacts and building interactive AI tools. I would say probably 90% inside of Claude. If there's time, we might look at Lovable. But mostly I wanted to focus on Claude today. And that's where I've built 99% of our tools. So let me know in the chat if you have built any tools like this, or artifacts, as Claude calls them, or if this is brand new to you. And I will go ahead and share my screen, and we can get started. So the first thing I just wanted to show y'all is kind of how this works in Claude and what it actually means. So if you go to Claude and you come over to your sidebar here, you can see that there is actually a section called Artifacts. And mostly anything that you build where Claude is producing an output, usually it's either going to be this .jsx or .html, that is going, sometimes it's a .md file, that is what is considered an artifact. So if you're just going back and forth in chat and it's not like producing something, that's just, even if it's giving you like email copy, that's different than Artifacts. Artifacts are like actual tools. So for example, this is a mission vision builder that I built inside of Claude. And let's see, if we click here, usually like if it produces something like this in your chat, this is the artifact, right? So you'll see it on the kind of . Sidebar preview screen, and we'll talk about how you publish it, how you actually get other people to use it, but you can download, you can publish the artifact, and there's a couple other things that we're going to get to. So I just wanted to make sure it was clear, like, what is an artifact? What are we talking about exactly? Cheryl says, this is brand new for me. What are artifacts? How are they different from skills? Okay, so hopefully that clears some of that up, Cheryl. Let me know if you have follow-up questions. I definitely want this to be interactive. That's part of the Watch Me Build is, like, we're kind of doing this together, and I don't always know exactly what I'm doing beforehand, so it's a little different than some of our other trainings where I'm coming in being like, I'm going to show you exactly how to do this thing. And this is like, you're going to watch me kind of learn how to do this thing or do something for the first time in real time. So that's my skill. This going to be found over in this customized area, and you have skills. These are like repeatable frameworks. So for example, I have a brand voice skill. This means that every time I want to write something in my brand voice, it's going to read through these files. And you can see I have the skill file itself. I also have like an AI copy to avoid. So it reads through some of these reference files as well in order to make sure that something is in my voice. We have this, like if we're producing an HTML. So like this is our email template to have an HTML email. So this is a skill. So it makes something like a repeatable workflow where it can go through and you don't have to keep telling it like, no, remember, these are my brand colors. Or don't forget, this is the way, this is the order of the sections that we do, or these are the things like it has it all remembered in the skill. Okay. So. Sweetheart. Yes. Sorry. I got kids home today. Please shut my door. Sweet. Okay. Okay. Don't come in again. Thank you. Okay. So an artifact is different. This is something that is like an output that it has generated and you're not going to repeat it. You're going to either use it for yourself or you're going to share it with your clients for them to use. So I want to show you some examples of some artifacts that we've been adding to the Mindful Business Academy. And that might also kind of give you some ideas of what you could create. And then we're going to build some together. So one of the artifacts that we created here is just our personalized roadmap. So this is embedded actually inside of MBA. And when you come here to figure out what you should do first, like when you join MBA or when If taking your next step, you would click this Find My Path button, and you see it's an interactive quiz that people are answering. So it's going to ask them some questions about where they are in their business. So we'll just fill these in real quick so that they can get a sense of where they are. So this person now, it has generated for them, okay, your path, you're stuck at the start, and so here's what we want you to do. And then you'll click Start My Roadmap, and it's going to give them their next three steps. Plus, actually, it's giving them 33 steps of what to do to launch their business and get everything set up. But for now, you can hide these steps because 33 is overwhelming. You just really need to know your next step. So the next step is, you know, to pick their two targets. So this is trained, the artifact is trained on our IP, our frameworks, our methodologies, our philosophies, our brand voice, all of that stuff we have built into the artifact. And now we can give our client something that is interactive. So like if they check something off here, now that has been marked as complete. And now the next step, these next three steps, you can see now this is step two, step three, step four. If I were to click step two, now it's step three, step four, step five. So it's like an interactive artifact that they're able to use trained on our material to get some sort of result. So that's an example of like a really simple one. It's just sort of like a quiz with results. We have a lot of other ones inside some of our courses. So for example, in, let's see, in email list love, let's log into this course. You can see we have a lead magnet AI tool. So Rachel actually built this one. And in this case, when you open this, it's actually taking you to Claude. And a idea. I we're So, know. And so this lives inside of Claude itself. Somebody who's using this is going to have to have a Claude account. It can be the free account. They don't have to pay for anything, but they do have to be logged in to Claude. And then again, it's kind of helping them. Trained on our IP and our methodologies, they're going to answer some questions and it's going to give them ideas for what kind of lead magnet they could create. Then you're going to pick the lead magnet. Let's just do a test here. So herbal wellness for busy moms. Come on, whisper flow. Don't fail me now. . Okay. Moms with young kids who want to use natural remedies for their family, but feel overwhelmed and don't know where to start. That's our ideal client. What's their biggest struggle? They don't know which herbs are safe for children, where to buy quality herbs, or how to use them without making it complicated. And then what paid offer does this lead to? The family herbalism course for $2.97. Okay, so then we would click Generate Ideas, and now Claude is generating and brainstorming what they could create, and I'm just going to check the chat while this is waiting. So does that information save somewhere the next time they log in, their progress is saved? Yes, you can build it in so that their progress is saved, but it is browser-specific. So if you were using this on your desktop in your Chrome browser, and then later you logged in on your phone, it would not be able to save across devices. And that's generally true also if you were on your desktop in a Chrome browser, and then you came back and you opened a Safari browser, it would not be saved in there. If you saved in, or if you were using your Chrome browser, and then let's say you cleared your cookies and your cache, it also would not save. So that's... There's some, you know, issues to it, but I think that the best thing to do is just to tell your clients, you know, hey, this is how this works. And so we, a lot of ours, we've added in buttons for them to like export their, okay, I don't know what's going wrong with this one, but we're getting an error message. So maybe Rachel can look into that. But anyway, you get the idea of like, generally, what would happen is then it would come back and give like 10 ideas for a lead magnet that would speak to this ideal client and their biggest struggle right now and lead into this paid course. You'd put it in and then it can write some opt-in copy for you and it can write the delivery email confirmation when they opt into the lead magnet. So it's just a tool that's able to do some things for them. I think this is somewhat similar to how like custom GPTs were when they first came out, like, oh, we could train a custom GPT on all of our lead magnet stuff, right? And then you could go into the GPT. And you could chat with it. This is just a little bit more polished, I think, and sometimes more specific. And it's not just like this free-for-all where like the chat could actually tell it anything. It's much more, there's more like guardrails around what it can do. And so it's a little bit different than just giving somebody a custom GPT or a clawed scale or something like that. If you guys are in the room, you saw that we do have our welcome series. I'm sorry, one second. Sorry, my daughter keeps trying to come in. Okay, so we created this welcome series generator. And so this is a tool that you can come in and again, you can... Generate your sequence by answering some questions, knowing that it's all trained on our best practices for writing welcome sequences, and then it will generate a welcome series for you. So that's another example. I want to show you some that are a little bit different. The 7-Day Align Business Blueprint course. I just redid this course this week, or last week and kind of finished it up this week. And so we have some really cool artifacts that I made in Claude, and I put them directly in here. So here's an example of this is our user manual builder. So when you open this, this is going to ask you some questions about who you are, like what you do, your top three superpowers. Let's just Kate Kordsmeier. My whisper flow is going so slow today. you. Ćtta I I think want You're I help coaches and course creators grow their businesses without social media, pattern recognition, finding the simplest path, making complex things feel doable. Those are three things I'm good at. This is just a total. I'm just doing this as an example. Okay. So you can choose your personality type. And so we want to know what's your Myers-Briggs type, your Enneagram, your human design, some optional other things that you can skip if you want. But it's kind of filling this out for you. So it's going to give you some insights into your personality, your strengths, your weaknesses, things that are really easy for you, things that are really challenging for you. And so when you fill this out, so let's just do this as an example. Generator. I'm going to break those three. I'm a Libra. Okay. And then it's asking you some more questions. I'm just literally going. I'm going to pick some random ones here, just so we can show this example. It's going to ask again, like, and you can really tailor this to what you want it to help people with. So like, I want to take into account, do you have neurodivergence? Do you have chronic illness? Like, are you taking care of people? How many hours of work, how many hours a week do you have to actually work? So then this artifact is going to create a user manual for you, where it's basically synthesizing all of this information that like, you might know that you're a generator in human design, but you don't really know how that impacts your work, how you show up, what you could do in your business, and how you could maybe do it differently or better to make things feel easier and more in flow for you. So this is just another example of a tool we've generated in Claude, and it's going to give you an output. Okay, here we go. This is a user manual for me. And so it's kind of created now this. Well, user manual, like I said, explaining who I am, working with my reality, what energizes me, what drains me, and now I could use this to either just understand myself better. I could copy this and I could give it to Claude. I could train my AI on it. If I had employees, Rachel and I had done this, and when we had a bigger team, we would all create these user manuals for ourselves. And then we would give them to other people to be like, this is how to get the best out of me. This is how to work with me. So giving them to your team members, if you have any, and then, this is just one example of a tool that you can build. So let me check the chat. I see there's a couple messages coming in. Make sure that I'm not missing anything. Okay. I'm going to answer Cheryl's question in a minute here about where to publish them. Do you have to apply your branding? . So what I do is I have a brand theme skill, which we taught in the room last month, how to do this so that it's trained on my branding, not just my brand voice. This is more my design aesthetic. So it's got my brand colors. It's got, you know, fonts and logos and things like that. So if you want it to be branded, you would just have like it, you would have that brand skill created. And then it would, I heard you say, you just used it two days ago. And was amazing. Yes, it is amazing. Once you get it, right. Then again, this difference between a skill and an artifact is like, you don't have to keep telling it over and over again. The, this is how my brand design looks. It just knows now for the future. Okay. Are you still using ChatGPT for your graphics? sometimes. Are you a generator? Yes, I am a generator. okay. So that's another example of a tool there. Some of them we've built in where I'm taking, I'm basically what I'm doing to create these, is I'm taking a transcript, a PDF, a spreadsheet, some sort of tool or output that I've already created, and I'm giving it to Claude, and I'm asking Claude to create an artifact for me. And sometimes I know exactly what I want to create, and sometimes I'm like, what could I create here? So I want to get into actually building one with y'all now, and one thing I wanted to show you is, I started this chat right before this, it just said, you're a prompt writer, what's the best prompt I can use when I want to turn something like a transcript or PDF into a Claude artifact, and so it created this prompt for me. So let's copy this and give it a quick read here. I'm going to give you a blank, turn it into an interactive tool, not a nicer looking version. Work in this order. What's the core transformation buried in this material? What decision, calculation, diagnosis, or skill does it actually deliver? What can someone do after using it that they couldn't before? That's really helpful because the prompt that I normally have been using is like, I want to make it as interactive and dynamic as possible. I want it to help my clients get better, faster results. I want it to help them implement faster and easier. So those are some of the things that I've been giving it, but I was curious what this prompt would say. the user gives it blank and it gives them blank back. That's what this needs to do. Pick the form to look deliberately, justify it in one line, like a calculator, diagnostic or score, branching decision tree, guided worksheet that saves inputs. we've created all of these, a tracker. We do have actually... I wanted to show you all this. If you have seen that if you submit a question for Telegram office hours, you get this as a free gift. So we've created this daily sales playbook. This is something I created in Claude. It's an artifact. And so this is what I meant with like the saving thing. So if you came here and you were like, okay, I'm going through the daily sales playbook. I'm going to do, I ended up doing these three things. So now it's checked off. It's interactive. And if you were to come back again next week, two months from now, as long as you're on the same browser and device and you haven't cleared your cache, it would still be saved. So this is an example of another tool that's just sort of like an interactive checklist. Okay. So beside the engine. Okay. So sometimes I think this is a good prompt. And That's fine. So now let's go to a new chat. And I have a backup for our Instant Income course. Rachel and I just updated this and it's so good. And we don't have any interactive tools in it yet. So I'm going to choose the Instant Income backup file. And I'm going to put this prompt in here and I'm going to change this to say, I'm going to give you the backup file for our And now turn it into an interactive tool. So one of the things I might do first, actually, before I give it this prompt is say, I want to create two to three interactive tools or artifacts that will help our clients get better, faster results and actually start implementing quicker and easier. With that in mind, what are Some ideas of artifacts I could create based on what is in this course. Okay, so first I'm going to start with that prompt because I just want it to brainstorm. And then I might just put context and now I just gave it the rest of that prompt. I did just see right before I got on that there's now an opus 4.8, so a new model in Claude. I have not played with it yet, and just because sometimes things can be finicky when they first roll out, I was like, I'm going to stick with 4.7 for this particular training. Okay, not missing anything in the chat. So as you know, Claude gives you way better output, but it does take a little bit longer to actually give you that output. So if you all want to ask questions while this is working, I might share about, I definitely want to share about where you can, how to publish and how to decide where. So publish the different types of tools that you make, and then what other questions do you have that I can answer about Artifacts while we're here? 22:25 Rachel Team KK: I have a quick question for you, Kate, or sorry, did someone else go? 22:28 Kate Kordsmeier: Lorna just put something in the chat, so let me answer hers, and then I'll go back to you. Okay, Lorna says, can you make it so it's private and only people who pay have access? Yes, that's like the ones that are embedded directly into the course itself. So like you're not necessarily opening a new tool. Like this one right here is in the portal, so only people inside the portal could actually use this tool. Same thing for this one, which is like our... turned our PDF workbook of imposter syndrome into a interactive tool, which I feel like actually helps you do like work through this mindset stuff a lot better, too. So, you can put it in there. I'll show you just the three places, then I'll explain in a minute how to choose. So you can embed it directly into a portal if your portal accepts HTML. You have to be able to put it in HTML. So like in Kartra, we just drag the custom code block into the portal and then copy-paste the HTML. This daily sales playbook, this is on a web page that like nobody would know this URL unless we gave it to them. But there's not a password. We could password protect it, which would be totally easy. In HTMLPub, you can just come into the settings and you can choose to set a password on something. So only people with the password could access it. But this now... lives as a website rather than inside a portal, and we're using this as a lead magnet, so that's one of the reasons we didn't want it in a portal necessarily. We don't really need people to log in, but we do want it to be, like, not something that's just accessible to everybody. And then the third option is that you can do, like I showed here, where you're doing it directly inside of Claude rather than hosting it somewhere else. So I'll explain why and how to do each of those in a minute. Let's just come back here. I feel like, okay. It's looking for the course architecture. so because our new courses are all done in HTML, this backup file is like hundreds of pages of HTML code. So that's why it's taking a while to actually go through and read what's here. Okay, Rach, what's your question? 24:57 Rachel Team KK: Mostly, I'm just wondering... I love that we're using all these artifacts, and I just know that we've had some tech challenges with them. Obviously, when I built the lead magnet, when I tested it. So I'm just curious if you can talk a little bit about if you've noticed that yourself. And I know typically we're using Claude to troubleshoot the tech issues, so I'm just wondering if can talk a little bit about that because as people are building these beautiful and wonderful things, I'm sure that different tech issues will come up with them not working and just being able to troubleshoot that. 25:30 Kate Kordsmeier: I thought might be helpful. for sure. So one thing that's so great is that if you have tech issues, so for example, this, I'm sorry, it was a different one, but it was that lead magnet AI tool. You know, Rachel said she tested it, it was working, but now it's not working. So all I do is I find the chat where the HTML is for the tool that we created, or I create a brand new chat. Sometimes I think. I that's better because it uses less tokens, and so your usage is going to be lower, and you're getting better output because it's, like, fresh. So I would copy-paste the HTML of the tool, and then I would say, and then I would take a screenshot of the error message that I'm getting. And I say, when I click to fill this in, I'm getting this error message. And then Claude will read through the code and go, oh, I see exactly what happened, and will tell you, and we'll fix it. So I think sometimes that is going to happen. I mean, in theory, if you test it, it should, you know, work for other people, but, of course, who knows what happened in that situation. I think tech things are bound to come up. We do have a form in our courses where we ask for feedback, and we say, like, this is, a lot of this is new technology, you know, and so, like, we want to hear your feedback. Please reach out if you're running into any bugs or issues or it's, like, giving you terrible output or, you know, it doesn't seem like it's. So I do think that's helpful and having like just an easy way for people to get in touch to let you know. But generally, I think sometimes it's going to be buggy or things aren't going to work. And I would just go to Claude and tell it it's not working, fix it. And it usually knows exactly how to do that. Okay. This is just really taking its sweet time. So I was thinking this was going to be the quick part and then it would brainstorm. And then while it was building the tool, we'd have more time to talk about some of the other things. but that is proving not to be the case. So I will say there's a few things and I did answer this in, in Telegram this week. So I'll actually put the link to that so that y'all can access that in the chat. I kind of did like a brief version of. where is that question? I swear I answered it this week. Weekly Intel, that wasn't it. Websites, sweet content. 28:20 Rachel Team KK: Hey, are you testing your artifacts in an incognito window? Because I'm wondering if what happened is when I tested that artifact, it worked for me, but it's not working for other people. I'm not usually doing that. Okay. 28:36 Kate Kordsmeier: I don't know that you, I don't know that that would change anything per se, because you have to be logged into Claude to test an artifact in Claude, so it wouldn't let you use it incognito. 28:46 Rachel Team KK: Mm. Like, you'd still have to log in, and then it would be the same issue. 28:51 Kate Kordsmeier: Got okay, I just put in the chat, I have a seven-minute voice memo kind of talking about how I decide about where different... So that's how many different tools live, but I'll give you kind of the quick version here, although now this is ready, so let's see what this has to say and then we'll come back to that. Okay, so instant income is a doing course with a single transformation. Take someone who has expertise but is not selling because they're stalled and I don't know what to charge, I don't know what to say, I don't know where to start. Get them into a price designed offer they've actually put in front of a real person. Yes, this is all true. So raw material, good. The candidate tools. Okay, so here's some brainstorming that we can do and I would love for you all to vote in the chat like which one would be the most useful to you if you were in this position and we'll build it today. Okay, so the pricing reconciler, users give it an income goal, expenses, realistic units to sell, blah, blah, blah, it gives back two prices reconciled plus how many units each implies. So it's it's basically So a calculator. It's static. There's no judgment needed. And so it's really just a calculator where you're telling it like, I want to make this much. This is what my costs are to deliver it. What should I charge for this? Oh, I guess it built it for us. So great. Here you go. You can see the pricing reconciler right here. This is an artifact. So let's take a look at how this works. And sometimes what I'll do here is it'll give me an artifact and I will test it in Claude. And then I'll be like, no, this, I don't like this output. This isn't how I would ask it to, this isn't, you know, the things I would ask, whatever. And then you just, again, have a conversation with Claude, just like you would do if it was writing an email and you didn't like the copy. Just give it feedback. So, let's see. This is start from. What you need to make. So does somebody want to be our guinea pig? This might be fun. Who wants to be our guinea pig for the pricing reconciler? Just come off mute. And I mean, you can give us your real answers or you can just make something up if you don't feel comfortable, but it'd be way more fun to do this together. Morna, yay, come on, just come off mute. 31:25 Lorna K. Bailey: Okay, my dog might start barking, so I'm sorry about that. No problem. 31:29 Kate Kordsmeier: Okay, let's give this a try and no promises that it will work well at all. So we're just gonna see. So start from what you need to make. So what is your income goal? What you want this offer to bring in? 31:41 Lorna K. Bailey: Like from just specifically this one offer? 31:44 Kate Kordsmeier: Yes, we're trying to price this one offer that you sell. So think of one offer in your mind. 31:50 Lorna K. Bailey: And how much would you like this offer to bring in this year? okay, I would say, like, let's go with 10k. I feel like. 32:01 Kate Kordsmeier: And what does it cost you to run or deliver this offer? 32:08 Lorna K. Bailey: That's tough because I feel like to get to that point, I would probably have to run some ads. So I mean, maybe like a $5 a day ad spend. Do you feel like that would be reasonable to get to that point or maybe like double that? 32:24 Kate Kordsmeier: . I mean, right. This is, it's kind of tricky. So let's think about this. I think ad spend, let's table for a second. Let's think about like, do you have software? Do you have a team? Like, is there any overhead in delivering the offer itself? 32:40 Lorna K. Bailey: Software? Yes. I would say probably like each month software would be in the ballpark of like $150. 32:48 Kate Kordsmeier: Okay. Of like recurring expenses. 32:50 Lorna K. Bailey: And then like with, it would just be me. I don't have a team. 32:57 Kate Kordsmeier: Okay. So if. If we think about like your tech stack even, for example, like let's say, and just maybe for a time intense, we could say like you have $500 a month in tech stack expenses to like run your business, you know, like you're probably going to need to use Claude for this offer at some point. You're probably going to need your email marketing software, the hosting of like however you're delivering this. Plus it's like your time, right? What does your time cost? so, and we can just do kind of some roughish numbers here. So let's say like it costs you $1,000 a month of your time to, deliver this offer. that's a good. 33:44 Lorna K. Bailey: Then, sorry. 33:45 Kate Kordsmeier: I just said, that's a good point. 33:46 Lorna K. Bailey: I prepaid for a Kajabi for like the annual plan, but if I hadn't, like that would be really expensive monthly. It'd be like almost $200 a month, I think on the plan. . Plus, I always forget to incorporate like my time. 34:00 Kate Kordsmeier: Like, the time it would cost me to And that's hard, you know, to put a dollar on. But if you sort of say, like, well, my goal is to make sure that I'm making, like, $30 an hour or $100, whatever your goal is. Like, how many hours are you actually working on delivering this offer each month? So we'll say $1,500. And then let's just say you spend $1,000 a month on ads as well. So it costs you $2,500 a month. And how many units, basically, do you think you could honestly sell given your current circumstances? 34:42 Lorna K. Bailey: I'm trying to think, like, I did this last time and I had my list. I think my list is, like, almost 1,500 people. And then I also had my client promote it to her list. I think I sold, like, $4 47 units of a course very similar to this last time, like a $47 price range there. was like a low ticket. Well, we're not talking about price yet, right? 35:11 Kate Kordsmeier: This is going to help you figure out what you should be pricing this at, but you've sold, let's call it 50 for even numbers. 35:19 Lorna K. Bailey: I feel like 50 is reasonable, especially with, I mean, even with ads, I might even sell more, but I think with, I think 50 is a good spot to start. 35:28 Kate Kordsmeier: Okay. So if you wanted to make $10,000 from this offer and it costs you $2,500 to deliver, and you want to, you think you could sell 50 of them, you need to price this at $250 minimum. That's what this tool is telling you. And this would be based on just like, I mean, this is a very simple formula, income goal plus expenses divided by units to sell. 35:53 Lorna K. Bailey: Right. 35:54 Kate Kordsmeier: so is that useful to you? Oh my gosh. 35:58 Lorna K. Bailey: . Because I forget like, okay. In my mind, the income, $10,000, like I'm like, okay, well, then the expenses minus that $2,500, like I forget, like what do I want to make after expenses? You know what I mean? This is helpful to think of like, well, no, to make truly, to truly make $10,000, you know, after your expenses, you would need to charge this much, you know? 36:24 Kate Kordsmeier: Right, exactly. Okay, so one thing that I'm going to note here, edits for the pricing artifact, I'm going to say, one is, in the expenses category, give them examples of what kind of expenses they might have, including their own time that they have to spend to deliver, potentially software costs that they have running in their business that they, that's required for this offer. And even potential ad spend. Okay, so I'm just going to make that note. There we go. And then let's go to the next part because the way that we teach this in instant income is like there's not one way to price your offer, right? Like there's a couple different ways. So one is just like straight math. Like what do you need to make? Can we just look at this from like no emotion involved, no subjective anything. It's just like this is what it costs. This is how many I think I could sell. So what do I need to charge for this? So if you were somebody that was like, I've never sold this offer before. I'd love to just make $1,000 from it. It's going to cost me $300 to deliver it. And I have a list of 20 people. So maybe I could sell like five. Then, you know, interestingly, that also was around $260 to meet those goals. But you can obviously play with these numbers to see like, you don't have to have a big list to test this out. If you're like, I don't. I know. Maybe I could sell two. You're going to have to charge a lot more from it to meet your income goal. So then, Lorna, let's look here. The value calculator, this is a different way to price that we teach in the course. So what do you feel like if you could put a dollar value on the outcome you create for one client? So like, for example, well, I know your business well enough, so I think I could use you as an example. Like, if somebody gets their book published, what is that worth to them? 38:37 Lorna K. Bailey: Well, so like, the example I had for this is called Metadata Madness, where like, I help authors fix their metadata. So like, it's basically for books, you know? Got it. 38:49 Kate Kordsmeier: Okay. So we can keep using that example. That's helpful. Let's stay with the same offer. So what is the dollar value of that outcome if you could put a price on it? 38:59 Lorna K. Bailey: Maybe. Okay, I'm thinking maybe one year, because you do have to update your metadata a little frequently to keywords change, trends change. A year of sales for a solid book could be in the thousands. 39:17 Kate Kordsmeier: Sure. 39:19 Lorna K. Bailey: And now, of course, there's like, but I think just with the metadata aspect, I mean, okay, let's say like $5,000 in sales, I think. That's like a newbie author who's learning how to do metadata, you know. 39:31 Kate Kordsmeier: Okay. What's the probability that they actually get $5,000 worth of value from the metadata offer? 39:39 Lorna K. Bailey: Well, and that's tough because it just depends on like the size of their audience, how much traffic they're sending to the book. There's like a lot of variables that go into it. Like the, are they writing a romanticy book? Is it like super trendy genre? And also too, like, you know, with SEO and metadata. I mean, can't guarantee a post is going to go viral. You can't guarantee like a book is going to go viral. 40:05 Kate Kordsmeier: Sure. But I would say, I mean, but it, it works. 40:09 Lorna K. Bailey: It definitely helps. So I would say like on a success rate, like 50%. If it's really like hardcore trying, I mean, maybe 75, you know what I mean? Sure. 40:20 Kate Kordsmeier: Okay. And cost to deliver. So we already had this above, so I'm going to put that 2,500 again. Is that same number? Oh, this is, okay. Per client. Okay. And then there is this optional risk buffer. This lesson's written formula adds risk, but its own worked example leaves it out and mathematically adding risk to value pushes your price up. Okay. I'm not sure I fully understand that. So let's leave that blank for now. What do you think the willingness to pay of a client is? So we say like 20%, this is the share of value a client will pay. Okay. So meaning. I think the prior. The result they could get could be worth like $5,000, but are they willing to pay $5,000 to get it, or what are they willing to pay? 41:10 Lorna K. Bailey: Probably, I mean, like $47. 41:15 Kate Kordsmeier: So, well, okay, so 47 divided by 5,000. So that would be basically 1%. Is that right? 41:27 Lorna K. Bailey: Well, okay, so that's what's hard, again, with like the willingness to pay is like, are they willing to pay for ads? Are they willing to like pay for a good cover? Are they, you know what I mean? 41:38 Kate Kordsmeier: but I think it's, so I think you have the $47 price in your head because that's what you've been doing. But imagine you've never sold this before. Like imagine this is a brand new offer. You don't have any price in your head. And like, okay, the client benefit, they could make up to $5,000. 42:08 Lorna K. Bailey: and I feel like if you show them that number, $5,000, what would you pay to make $5,000 in book sales? I mean, if I were an author, I'd be like, I'd be willing to pay like $1,000 to $1,500 to maybe even $2,000 to make that, you know. 42:23 Kate Kordsmeier: okay. So then in that case, that's what, 20%, right? 42:29 Lorna K. Bailey: 20%. Okay. 42:31 Kate Kordsmeier: So then if we put this up to 20%, okay. And then 50% likely to deliver 5,000 clients pay. So I don't know why this is saying zero. So this is a time where I would then, I'm going to take a screenshot of this, and then I'm going to put it in the chat. And when I go to, I like to give it all of my edits at one time. So then I'll also say here in the second value calculator. We filled in the formulas during our test, but the calculator still gave $0, so I didn't really understand why that didn't seem to work. And then we'll also say, because I had a question about this, okay, the lessons written formula adds risk, but its own worked example leaves it out. Mathematically adding risk to value pushes your price up, which is backward defaulted to zero, so this matches the example. We'll add it only if you've decided what it should mean. Okay, I have no idea what this is talking about, so I'm also going to just say here, I have no idea what this section is, and then I'm just going to copy-paste that. Okay, so clearly this isn't working just yet, so that's okay, that's actually what we wanted for the WatchMeBuild, is like what happens when it doesn't work right away. Okay, and then what this calculator should do is that it's going to take your two numbers, so like formula one, oh. Okay, so up here we were saying 10K, $2,550. Okay, so it would take $250, and then it would take whatever this value was. Right now, for some reason, it's giving zero, but let's say it was like $500, and then it would kind of say like, okay, so maybe you want to price this somewhere between $250 and $500. See how far apart those numbers are. Or like, maybe what you think mathematically is actually like completely different from when you actually think about of like, man, the value of this is like the transformation, like that result is worth so much more than $47. So I think in theory, this would kind of give you a sense of where you could meet in the middle. And maybe it's like, oh, maybe the trick wire price is, you know, this price, and then the higher price is what I sell it regularly for full time. So let's come back over here now. Thank you for being our guinea pig. and I just want to review a couple things too in this chat here. So really quick. 45:07 Lorna K. Bailey: Can I add something, Kate? Yes, please. I always struggle with pricing things because of like the actual content of it. So I'm like, if this has like 10 videos and a PDF, like that's a lot of content. You know what I mean? So, how I would love to know with this, like specific artifact, if I were using this, like how would that play into it, right? Like a course that's just a 300 page or like a 300 page PDF. I bought something like that a couple of years ago is $297. Like that's a lot, right? 300, that's like a book. but versus like a course that has 10 videos. I mean, the, you know, they had different outcomes that they were promising or guaranteeing, but that I think I struggle with too. you. Where it's like, how do you, how does the type of content affect the price? 46:04 Kate Kordsmeier: Does that make sense? I love that. Okay, thank you. That's a great addition. So how does the type of content affect the price? I think we should build this in to the calculator. Okay. And then anything else and anybody in the chat too, like anything you felt like with this calculator, like would this be useful to you? And this is the question that I'm asking myself whenever I'm building these tools. Like, I don't need to just build tools just to be like, oh, there's a calculator in here. Does it actually help you? I do know that people really struggle with like, I don't know how to chart. I don't know what to charge for something. Help me figure out what to charge. So in theory, like, well, they just answer a few questions and then this tells them what to charge. And then even if they don't follow it, sometimes just being presented with a number like, well, this says I should charge $250 will make you be like, oh my God, it's worth way more than that. that. I'm going to charge X. Like, you just have to be presented with an option to know how you really feel about it. So I could see this calculator being really useful, but I have a couple other thoughts with it aside from, like, some of it not working quite well. Okay, this is what I was going to say here at the bottom, too. It says... 47:22 Lorna K. Bailey: I have another piece of feedback really quick, Kate, is, like, it would be cool if in this calculator you could also talk about, like, comparing prices to other, like, your competitors, you know? So, like, there's a competitor out there teaching a course similar to you. Should you take that into account, or should you really just, like, tunnel vision focus on, like, the value and what you're guaranteeing your clients and customers? Does that make sense? 47:47 Kate Kordsmeier: Yes, I love that. Okay, I just whisper flowed you saying that. So I'm going to make an edit there because I have thoughts on this. Another thing my clients struggle with... Is comparing prices to others like your competitors. OK, so what I want to say is I want this calculator to remind them that they need to stay in their own lane and it doesn't matter what other people are charging. Because if they look long enough, they'll find people who are giving this stuff away for free and people who are charging tens of thousands of dollars for it. What they need to figure out is what's right for them. So I think we should add some kind of note or even a section to this calculator tool that gives them that coaching so that they don't get stuck in that spot. OK, so that's a really, really helpful. Thank you for sharing that. I don't know why Whisperflow is going very slow today. And then the last thing I wanted to say was up here. I wanted to say I also want to give a little bit more context for basically all of. The questions because I feel like my clients have a tendency to overthink or not know what certain things really mean. And if they don't understand it right away, they might give up and walk away from it. So I want to make this as easy to understand so that they can very quickly be given an answer. And then I also want to make sure that when we give them the answer, we tell them that this is AI. This is not an all-knowing being that can say with 100% accuracy and certainty that they should charge this price. This is just a few different ways to think about pricing your offers. And hopefully when presented with some options, they will feel something in their body that is either a yes or a no. I need to charge way more or I need to charge way less. And then they'll be able to just make a decision and move forward. Okay, so edits for the pricing. I'm going to go ahead and give that to Claude so that we can keep moving here. And then I want to look at some of the other tools it suggested. So the second tool is the Result Rewriter. So users give it their offer, their core transformation, who it's for. It gives back the result statement written in all 10 of the course's result formats. Okay, this is interesting. So this, Rachel, you might need to help me here. This is really from the magnetic messaging map. But I'm wondering, since you were the one that updated this course, how this fits into Instant Income. 50:39 Rachel Team KK: Well, I mean, I think you have to be able to sell, like talk about how to sell your offers to make money, right? 50:46 Kate Kordsmeier: But are we teaching, are we teaching that in Instant Income right now? 50:51 Rachel Team KK: Or like, I guess maybe I can just- So I had a, when I, I was conflicted because I There was this how to sell without squirming section and this ethical persuasion that were in there. And I decided to leave it in there because I do think it's really important for people to have at least a foundation of how to start selling. And so the whole magnetic messaging map is not included in instant income, but we had the ethical persuasion and another copywriting like sales course. 51:26 Kate Kordsmeier: So I kept those in there is what I had decided. I see. Okay. So just so y'all can see it, I want to make sure like that we're building things that make sense with what we actually talk about in this particular training. And, okay, so this is basically saying to get like the full stuff, go to the magnetic messaging map. But here are some ways to describe your offer and how to talk about it. 10 ways to describe your result. Actually, like get the result. 51:59 Rachel Team KK: . . 52:00 Kate Kordsmeier: And then the Tara's Framework. Okay. So that is a lot of magnetic messaging actually. And then Selling Without Swirming was the Katie Prince. So also you guys can see what like some of these courses now look like behind the scenes where what we've gotten there if you're not in MBA or in these courses. Okay. So I think for instant income, I'm not going to do the results writer because that feels more specific to copywriting. And that's not really the point of instant income. I think the point of instant income is for them to get their offer out there and start selling it. Yes, obviously, copywriting is a part of that, but that feels like a tool that maybe belongs in the magnetic messaging map, but not here. So I'm going to skip. I like the sound of this one, the do something this week router. Answer three to four questions about their current state. It returns the one to two best cash injection methods, the matching template, and a dated next action. I love that. Would that be useful to y'all listening? Branching decision tree. Each of the six methods has an explicit best if blah, blah, blah. Okay. Jessica says yes in all caps. Okay. I love it. So what I'm going to do is I like to start a new chat for this. Okay. So anytime I'm going to build a new tool, I find it better. Like don't build multiple tools in the same chat. Claude gets dumber the longer the chat goes on and it costs more usage the longer the chat is because it has to go back and reread everything. So I'm going to say, I I need to build an artifact based on the instant income course material. I've given you the HTML in a previous chat. So let me know if you need it again. And then here's the idea for the artifact, OK? And then, OK, so then this was, oh, here's what it says about the wrist thing. Didn't buy a toggle. OK, sorry, guys, I'm literally just reading in my head. I don't know if I should be reading this out loud. I'm just thinking here. OK. Okay, so I'm going to do, I'm going to build this now. And so I'm just giving this, this and another chat. And then I have an idea for one more, and I want to show you guys how I do this. So here, I have a, we have a PDF that is included in this course. And so what I'm going to do is I'm going to download this PDF. I'm just going to download it as a PDF. And I'm going to say, I'm going to upload it to Claude. And then I'm going to say, turn this into a artifact because I feel like this PDF is boring. And I mean, it's great. The content is really good. It really helps people, but I feel like it needs, it needs more. So let me go back to that chat. I had that prompt and copy that prompt. Now hopefully this can be working on all of this at the same time. I'm going to give you a PDF from the Instant Income course, turn it into an interactive tool. Okay, so giving that there, let's come back here because it looks like our calculator is done. So what I'm going to look at here now is, oh, okay, cool. So this took in a lot of our edits. So we're going to stick with Lorna's 10,000 goal with $2,500 and $50,000. So that gives us that first price, $250,000. What's the result worth? We said $5,000. How often it actually works? 50% of the time. We already said $2,500 is the cost. Okay, what kind of offer is this, Lorna? Self-paced, group program, group coaching. 57:08 Lorna K. Bailey: This would be a group program that I would then turn into a self-paced course later on and sell at Evergreen. 57:15 Kate Kordsmeier: Okay, so I'm going to choose self-paced for like future-proofing the pricing here. So fine-tune. Okay, remember more stuff in the offer doesn't mean more value. Clarity and outcome do. Format mostly changes how much of the value someone will pay for, not the value itself. So I agree with that. Like if there's anything where it's like your time, even like showing up to calls, like where they're getting live support of some kind, like I do think you can charge more for that than a PDF, right? Or even like a course with 50 videos, I still think you can charge more if you offer support. Okay, and then fine-tune, share valuable pay. So we said 20% here. Why is this still saying zero? Okay, so I'm going to, sorry. In in the value delivered box down there, Kate? . Go, you scroll down. 58:16 Lorna K. Bailey: It says your cost to deliver to eating all the expected values. So this formula can't price it yet. 58:23 Kate Kordsmeier: Oh, interesting. Something with the cost, you know what I mean? 58:27 Lorna K. Bailey: Oh, you know what? Because it says cost to deliver to one client. Oh, God. Probably what one client costs you to serve. 58:33 Kate Kordsmeier: So let's say then that would be like $2,500 divided by $50, right? So then we could say $50. Okay, there we go. So value delivered, $2,450. 50% are likely to deliver $5,000 minus your cost. At this format, client pays 20% of it. So this price is $490. So now here's your two formulas. Formula one says price it at $2 $2.50, Formula 2 says price it at $4.90. Okay, so now I'm just reading like the disclaimers, which I like because I wanted to include that. At the values-based price, sales need to hit your goal. So you need 26 sales to hit your goal at $4.90. And your goal-based price as a share of value delivered is 10% of value. Oh, I see. So $2.50 is only 10% of the $5,000 value that you could, you know, that you're delivering. Okay. But what is everyone else charging? Ignore it. Great. That's perfect. This is not your starting rate. Okay. So what I would do then in this case is I would decide how do I want to host this? And so let's talk about those options. I know we're over time, but as usual, I always go over time on these Watch Me Builds. So I've got a little bit more time to keep going. So your options here, you could say publish artifact, and when you publish the artifact, you would say publish it to the web, and it's going to give you a link. So when we've done this, we would just simply share this link with our audience. I would not do this for something like a calculator because it does not cost you, it's not generating anything, it's not giving them a new output. And so because of that, I think it would be better to have this on your own website or inside your own portal, rather than having to put it somewhere where they're going to have to like click an external link, then they have to go to Claude, maybe not everybody has Claude, like it just creates additional friction. And so I would actually not do this as a Claude artifact. I would take this, and I would either publish it to HTML Pub. So I want to show you guys an example. do that. can. What I'm going to say here is the new version is great. I love it. Can you publish it to HTMLPUB for me? And so I have HTMLPUB installed. I'm going to drop the link to HTMLPUB, successwithsoul.co slash HTMLPUB. Use the code Kate50, and you can get 50% off your first payment, and that includes annual. HTMLPUB is the best. And it's the easiest way to publish things directly online without having to mess around with a bunch of formatting and markup and all the tech stuff that gets people stuck. So I love HTMLPUB for this. And they have an MCP. So now I can literally, I have the MCP hooked up to my cloud so I can say, publish it to HTMLPUB for me. And so now it's going there. And I'll show you in a second, once it's done, what this, how this is going to look. If I publish it to HTML Pub, I am still going to have to go into my course, and let's say we're putting this in the pricing, pricing, pricing your offer module. So we have this module. I would have to add a link that says, you know, click here to use our calculator. And so I would probably end up actually just replacing this section or adding to this section to say we have a calculator that will do this for you. So if I want it to go to HTML Pub, that's what I would do. And it's going to send them to a page outside of the portal, just like I showed you with the daily sales checklist, right? So it's going to send them to a page just like this, because it does not require any API. And if you don't know what that means, it basically means, is it going to cost you, Claude, or the user tokens in order to use the tool? In this case, it's not. It's all billy. It's basically like a self-contained app because it's not giving them any output. It's not analyzing their data. It's not producing a welcome series for them. It's not creating something for them. It's just using the tool and so it's self-contained. So because of that, I would want to publish this directly in the portal itself. And so all I would have to do in that case is copy this HTML, go into Kartra, drop that HTML in a custom HTML code box, and then it would just now live inside the portal. So that's what I would do for something like this. If you are doing something that is going to create an output for them, then it's going to use either your API tokens or their API tokens. And so you just have to decide if you are willing to... Pay the cost of them using your tool, and in which case I would publish it to HTML Pub so that it is like a brand new, it's a page. Okay, here's the page. So see, now here's HTML Pub, and now it just lives right here, and I can send people directly there, and I didn't even have to copy-paste anything to get this into HTML Pub because of the MCP. So shout out to HTML Pub, I freaking love them. Okay, so where was I? The API, you have to decide if you're willing to eat that cost, and if so, I would publish it to HTML Pub, or I would publish it to your own website, whatever. So an example of that is this sole planning system. Some of y'all might have seen the Loom videos that I've been sharing about this, but I publish this to my own website, and I'm willing to eat the cost if there's output that it's producing, if it's generating, you know, anything for them. Because I just am like, I don't think it's going to cost me that much, so I'm going to try it. So know that if you publish it to your own site, it's going to use your tokens. Another example here that I can show you is we have the Editorial Calendar tool. And in this tool, you can see here actually it says add your Anthropic API key to enable the features. And so this tool is one that I think it could actually end up costing me a lot. If people actually use this and are using it all the time, I think it could be expensive to me. So I want to publish this on my own site to protect my own IP and to make sure that people can't easily recreate the tools and all of that. And then, but I want it to use their tokens. So I just told Claude, I wanted to use their tokens, give them instructions for how they add their own API key. And so now... now... now... so now... When you add your API key here, you can now come and use my editorial calendar and everything's going to be saved here for you, but it's going to cost you your tokens instead of using my tokens. So there are lots of different options. I just want to make sure it's clear, like kind of when I choose different things. And sometimes you just have to play around with it. Certain things I have hosted on Claude right now, like the lead magnet generator we showed in the beginning, I don't actually want to have that hosted in Claude. Like I think now that we're looking at it, we're going to move it so that it's hosted directly into the portal or on its own page. I'm kind of leaning that direction for most of my tools. But if you're like, this just keeps it really easy, then again, you can just share that link. So we would just, we have this link here. And when somebody goes to use this tool now, sorry, that didn't paste, there we go. it's going to open up and. In their Claude account, and they can use it just like this, but if they click this customize button, then what it's going to allow them to do is they could change things about the tool. They could change anything about it. They could say, change the brand colors to be mine. They could say, change the calculator to use this formula instead, and then they could resell it. And so that's one of the reasons that I don't love doing this in Claude itself, because I feel like it opens you up for like copyright infringement and just people kind of taking advantage of that. But the pro of it is it's all that's happening in their Claude account, and you don't have to pay for anything like there. And there's no like there's no tech friction in terms of, oh, can people figure out how to find their API keys and all of that. So Wendy says, how does tracking work with HTML Pub? Do they have stats? Yes, they do have stats, and you can add your own. Tracking code into your HTML. So you could say, like, here's my Google Analytics code or my Fathom Analytics code. You'd put that in the HTML, and then you could track it through your external tools as well. But they do have stats there. So for example, if I come here to Analytics, I can see stats for what I've got so far. OK, let's see where we are with some of these other tools. So, OK, this one says, I dug through your Instant Income tools, have the spec and shape of the router, repaste the HTML. OK, so I'm going to give it this HTML file again. Where was that? Come on. Things don't want to click for me right now. I don't know what's going on, guys. Hold on one second. Desktop. There we go. OK. Instant Income. OK. So it just needs me to give this again. So I'm just uploading a backup. All right. Let's come over to this one. So here is the offer pressure test. This was the PDF that we had turned into an artifact. And I'm just reading through this here. Took our profitable offer outline template. Built from what's actually in the PDF, machine, the job spec. OK. It's a validation instrument. Yes. All right. So let's see what this tool actually looks like. before you build the funnel, most offers don't fail at the sales page. They fail because the transformation was mush, the pinch was generic, or the delivery model quietly couldn't survive a sellout. Fill in your draft, get back a launch readiness verdict, the one fix per section that matters most, and the hard answer to the question of your profitable offer outline action. If this sold out, could you deliver it? Okay, so this is interesting. I'm like, I don't know that I would say that's the outcome. the offer, profitable offer outline PDF. What do you think, Rachel? I don't know if you were listening to that part. 1:10:41 Rachel Team KK: I'm here. Sorry. Just trying to find my zoom button. 1:10:45 Kate Kordsmeier: . 1:10:45 Rachel Team KK: can you repeat the question that you just asked me? Well, it's basically saying the main question the profitable offer outline actually asks is if this sold out, could I deliver it? 1:10:57 Kate Kordsmeier: No. 1:10:58 Rachel Team KK: . 1:10:59 Kate Kordsmeier: The main. 1:11:00 Rachel Team KK: The is helping them come up with an offer that has a transformation, solves a problem, and helping them put those in details so that they can start writing sales pages and actually start talking about their offer to sell it. 1:11:15 Kate Kordsmeier: Right. Okay. So I recorded you saying that as well. 1:11:19 Rachel Team KK: You're always recording me on Whisperflow now. I know. 1:11:23 Kate Kordsmeier: Okay. So I'm going to say, so I like this overall, but I have a few edits. One is that I don't feel like you've got the point of the profitable offer outline, which really isn't to say, if this sold out, could you deliver it? I mean, that is an important thing to consider, but I don't think anybody at this stage is at risk of selling out. They just need to actually sell one unit and get launched. So the purpose of the profitable offer outline is to help them. And. And. So. Thank Identify, okay, the, and then here's where Rachel's thing is going to pick up. All right, so let's keep going here and we'll see the pitch. So the offer name and this one sentence elevator pitch. So these are just sort of the questions from that, from our PDF, right? So I don't know why it's making me sign in all the time. 1:12:24 Rachel Team KK: Is it doing this to you too? 1:12:25 Kate Kordsmeier: Yes, it just did it to me right now. And I'm like, I'm in. 1:12:28 Rachel Team KK: Every single day, every single time. I don't know. I what's going on. I don't know if Google just changed something. 1:12:35 Kate Kordsmeier: Probably. I mean, sometimes I'm like, I guess I'm glad you're keeping our stuff safe, but you're really annoying. Okay. So those questions are kind of these first questions here. So the pitch, this program helps X do Y without Z. Okay. The transformation, and this is kind of the before and after. So it's helping. Then fill that out, the fit, who this is for, okay, logistics, and the sellout test, fine, curriculum, okay, pressure. So I'm going to say the other thing about this is that it's really not any different from them just filling this out in the PDF itself. I think it would be more helpful if this was more guided and was helping them generate some of these things or suggesting options for them, maybe even a place where they could record a voice memo or a brain dump about the offer, and it would help them map their brain dump into the answers that are more specific, like who is it for, what's the result, what's the transformation. I think some of these things are really hard for people to think about, and so we want to help them get there faster. So that would be an edit to make. So you have to know, like, write your own tools, too, and your own material. Like, what is the purpose of this thing? Like, sometimes Claude isn't going to get it. And so it's a pressure test you run. Okay. Also, so I'm going to read through some of this and say there's some other edits I want to make here. So I also want to make sure that they're able to save a copy of the final output and that they can come back to this if they're not able to finish it in one setting. So make sure that we have persistent save feature available. And ideally, I would put this directly into Kartra or HTML Pub, but I think I'm okay with it using my API. Okay. So those are my edits. So I'm going to give it back, see what it comes up with this time. And then, okay, that was the prompt. Let's see. We finished this one, the router. So I need to just give this to Rachel so she can add it to instant income. And then here's where we are with this tool. It is got the branch logic, grabbing the JavaScript, router needs, interactivity, culture blocks. Okay. So it's still building right now. So let me stop sharing for a minute. We're obviously over time. Where are y'all with this? How was this helpful? I saw Lorna said it was really cool. You have so many ideas now. That's great. That was totally the purpose of this. What questions do you have? What ideas do you have about turning your own existing documents and transcripts and things into Claude Artifacts. 1:16:03 Rachel Team KK: Did you already answer Wendy's question about the tracking with HTML Pub, Kate? 1:16:07 Kate Kordsmeier: Okay. I did. 1:16:15 Rachel Team KK: How do you not go overboard with this all, Kate? Like, they're so cool that you could create a billion artifacts. 1:16:22 Kate Kordsmeier: Well, I think you are better to answer that because I do go overboard. So how do you go, how do you not go overboard? 1:16:29 Rachel Team KK: I think it's a, I mean, I think it's an interesting point because I think there's a lot of, obviously there's a lot of, so Jessica says, like, I have so many ideas, where do you suggest we start? I think that's kind of the same question. Like, I try to think about what's going to be, I try to think of, like, what I already have in, in, like, the portal, for example, for, like, students, and then what could be, what could serve them even better, kind of using a similar prompt that you said, like, what's going to help them get faster results. And then I think I'd build things, like, one thing at a time, starting with maybe what I think is the most important, which is kind of the same thing that I would say to you, Jessica, is like when you're thinking about where to start, I would try to start with one thing at a time and finish, do that from start to finish, instead of like having a million half-opened chats going at the same time. And then I would keep an ideas list for sure somewhere either on your computer, Google Docs, or pen and paper, just so when you're thinking about an artifact or something that you could build, you can at least jot that down, keep it in ClickUp. But really start with one thing at a time. That's kind of what I would say. 1:17:34 Kate Kordsmeier: . I do think sometimes when you're getting started, I would pick like low-hanging fruit, like something that's really easy for you to do, or like what's the first idea you got or the thing you're most excited about? Because I do think just to create one and get like a quick win, you know, like I think that's helpful, especially if you are like nervous about tech or like, oh, I don't know. To just pick something that's like, oh, well, I definitely, I have that PDF lead magnet, like, let me just give it to Claude and see what I could, what I could get. I'll copy paste that prompt in the chat here too, that I used in the beginning, but again, like, of course, it's too long. You can see, one second, there's a prompt in two places here. You can see, like, even to get the prompt, I just asked Claude things, like, I've been talking about this with my mastermind. I think that so many people keep being like, I just don't get how you're doing this in Claude, or how did you figure this out? And it's just like, I just asked, I went to Claude like a dumb kindergartner and said, what's a prompt I can use to generate an artifact? And it told me, and then I said, what? What kind of artifact could I create with this? What's even, what would even make sense here? And then it suggested things. And then I can, you know, use my own brain sometimes too, and my discernment and think about things. But I, I feel like so many of my clients seem scared to even ask Claude something like that, or chat GBT or whatever. Like they're not, they're not even trying. And then they're just like, oh, it's so overwhelming. And I'm like, once you just start working with it, it's really not. It's so, so easy. there is a number three or five. Oh . Sorry. Let give you a number three. I don't know why I must've pasted that wrong. I'll put it in the, Telegram channel too. So you can have the full, the full prompt, like in one place. but I think, okay. We have some of our tools ready to share one last for our last few minutes here. 1:19:56 Rachel Team KK: Okay. I have one more comment and thought really quick before you do that. Okay. because just one thing that I've seen or one trap that I think people could fall in is getting so excited about building these artifacts that you're avoiding other tasks in your business and so I definitely don't want to see like things going by the wayside at the expense of building super fun artifacts and so that's another just plug for taking things one at a time and making sure that maybe you have a little bit of time in your week or month to explore and make things better for your clients and, and exploring some of the artifacts and tools, but making sure that you're getting the non-negotiables done is really important too. . 1:20:36 Kate Kordsmeier: Love that. Stop seeing me. That's so funny. Perfect. okay. So here's that offer clarity engine. They renamed it from the offer pressure test. Now it did. Of course, it's like, you're right. It's always going to tell you, you're right. I hate that. Sick of fancy. But, so now the user can give it a messy brain. And it's like, just start anywhere. What's the thing? What problem do they have that drives you crazy on their behalf? What, you know, all this stuff. So you can speak it. So let's test this. And sometimes when you test in Claude, it doesn't work. And then if you actually put it into HTML pub or the Karcher portal or whatever, it will work. So if, and sometimes like you'll see here, like this isn't showing my image, but it will when it's published into HTML pub. So this preview is not always accurate. So make sure you don't rely on it, all the time. So, so they're going to have this big brain dump. I'm just going to like, blah, blah, blah, blah, blah, paste a bunch of stuff. And then it's going to map their brain dump. And then, I don't know if this is going to make any sense, but I was thinking it would have put these things somewhere. So, but you could say, suggest three. I'm thinking that it's not doing it because what I put in here makes no sense for what this is, but I like this way better. This feels way more useful to me, right? It's not just like a glorified PDF. It's actually like helping them figure out, I don't know, what is the problem I solve? Okay. And then it gives you this transformation, again, suggesting ideas. So this is where I'm saying like this tool is AI powered. It is going to cost somebody tokens in order to use this tool because if they click the suggest buttons, right? Because now we're going to Claude and Claude is having to review something and think about it and then give us an output. So not all artifacts are AI powered. They might be built by AI, but like I said, certain things like the calculator can totally just stand on their own. It's not using AI. So this feels much better, and there's lots of buttons here. You can copy your offer. Okay, so I would love to test this for real, and that's what I would do before I would share this with my clients is give it a real answer for things. But I think that edit was much better. And let's see, this other one was the Do Something This Week router. So two or three quick questions will have the single best cash injection method to run this week. So where's your offer? So let's say this is where a lot of my clients do end up being like, okay, I figured out what my offer is, I'm ready to sell, I just don't know what to do. So do you have an audience to sell to right now? Yes, I've got people to email, a list or community, not really, it's tiny or cold. I think that's where a lot of people are. How do If want to deliver it, teach a group one-to-many, go deep one-to-one, let's just say teach a group. Okay, so your move this week, you're going to host a workshop, webinar, or live event, a paid group, hyper-focused classroom, usually $20,000 to $2,000. Your first move is by June 4th, you're going to pick one narrow topic, set a date, price it, and open registration this week. Here's the template, so when you click this, what is it doing? I'm thinking that we have a template in the course, so I'm thinking that it's like copying the template, but I want to test that and see. And then let's say they're like, no, this isn't right. Rather go deep a VIP day, so then they would click the VIP day template and it would give them that template for how to get started. So I think this is a cool idea. given the time, I'm not going to give it any edits, but I probably will go back. I think Rachel and I were even talking about how we have a lot of swipe copy in this course for people to use for the templates, but that we should probably create a Claude skill that is trained on our templates and will help them write their own for them. And so we might incorporate that into this tool. And again, I have to catch myself sometimes and go, is that the best use of my time right now? Is this going to help me make more sales of this thing? Like I want my delivery to be 10 out of 10. I want my clients to get results, which does help me make more sales because clients who get results tell people, and buy more stuff from you. I but I do have to like, okay, what's, what's the number one thing that's really going to help people in the instant income course. And let's just do that or set a timer and I've got two hours and I get to what I get to and the rest is going to have to come. So on that note, we did it, we got through a lot of tools, and I think a lot of the questions, I see Lorna says, you have your transcripts from your courses uploaded as a skill to help inform Claude on how to go about making these? So no, I don't have it as a skill. I did do a few things. One is, I wouldn't recommend having all of your transcripts as a skill. That would just be so huge. It would take way too much space. As I'm creating an artifact, I would give it a transcript of the thing, the one thing I want to create an artifact from one at a time. But I did gather all of my transcripts at the beginning of this month when Rachel and I were redoing MBA 2.0. And I did create a Claude project with them. So all of the transcripts are now uploaded into a Claude project. And I could maybe say, go to that project and say, hey, I want, like, any ideas for interactive? interactive? . So I think it's helpful to have a project with the transcripts, but I wouldn't create a skill. Thanks for coming today, y'all. Sorry about the snafu at the beginning with the link. And we'll see you next month for another Watch Me Build. Please let me know what you would like to watch me build next time. And we'll do it. I'm totally looking Looking for ideas for these. So thanks, everybody. Next time you see me, I'll be in sunny New Mexico. Wish me luck. 1:27:41 Rachel Team KK: A new background. A new background, yes. 1:27:43 Kate Kordsmeier: Hopefully I'll be outside in the sun happy. . All right. 1:27:49 Rachel Team KK: See you later, everyone. This replay will be posted in the 1K Day Experiment so that you can watch it again if you want. 1:27:54 Kate Kordsmeier: And everyone have a good week and weekend and we'll talk to you soon.