Kate's take, in a sentence or two

Kate explains that when she's not an expert on a topic, she has Claude's research tool do the digging for her, though she double-checks source credibility since it's hard to verify without firsthand knowledge. She also uploads purchased books or courses for personal use only (like parenting resources for her autistic child), but for topics where she's the expert—like cyclical living—she uploads her own IP: transcripts, workbooks, PDFs, and blog posts she's created. She also shares her four core business non-negotiables (getting in front of new audiences weekly, sending sales emails, automating a system, and publishing evergreen SEO content) and names bundles/summits, ads, and podcast guesting as her main ways of finding new audiences.