Kate's take, in a sentence or two

Kate says she loves that Beehive automatically adds UTMs to every email link, so she can just toggle it on in settings and then see exactly which email drove traffic to a page in her Fathom Analytics, without manually creating UTMs herself. She also uses subscriber tags to organize things on the back end no matter what platform she's on, though she notes Beehive relies more on segments than tags, which she considers basically the same thing (tomato, tomato). On the benchmarks question, she says she needs more clarification since she's unsure whether it's referring to open/click rates or something specific to UTMs and tags.