Kate's take, in a sentence or two

Kate explained that she actually started with courses, not coaching—her first product was the Six Figure Blog Academy, with Q&A calls offered as a bonus, which is how she got into coaching. She noted that courses have always been her highest-profit offer since they take no extra time and are infinitely scalable, so as she grew her course business she actually raised her one-on-one prices rather than lowering them, keeping courses accessible while treating her personal time as a limited, more premium resource.