Kate's take, in a sentence or two

Kate explained that nearly all her emails are now sponsored, either through sponsor spotlights she finds herself or through Beehive's built-in sponsor offers, which she can insert with just a click. She switched to Beehive largely to test this easier sponsorship process, since Kartra didn't offer that feature. She noted that to attract sponsorship deals, what matters most is having a highly engaged list with good open/click rates and trust with subscribers—more than just list size—though she suggested taking the broader question to "the room" since it's not specific to her business.