Kate's take, in a sentence or two

Kate says not to overthink it—she creates convert boxes on an as-needed basis, like when she realizes a page needs a tripwire pop-up. She keeps a template for recurring things (like her monthly "get it done week" offer) and just duplicates and swaps out the images/offer name for each sales page. Her advice: figure out your use case, pick one thing you most want people to see, put up a pop-up for it, test it, then check the data on conversion rates.