Kate's take, in a sentence or two

Kate explained that The Room saw high churn in 2025, especially after March, largely because a $7 trial attracted unserious members who didn't engage; raising the trial price to $27 (and eventually eliminating trials) reduced this problem while increasing revenue per signup. For 1K a Day, churn seemed lower but revenue is too low (~$1,500/month) to justify her ongoing time investment, so her 2026 goal is to boost it to $5-10k/month using retention strategies that worked for The Room—like nurture sequences, win-back offers, milestone rewards, and pushing more annual pass sales—since she prefers fewer, committed members she can actually help get results.