01 · The question
You give really juicy bonuses like Voxer, coaching or expert eyes, etc. How many people do you find actually use those bonuses and how do you manage your energy and time to deliver those bonuses? And which bonuses do you find converts the best?
Asked by ShelleyJan 21, 2026From the Telegram archive
02 · Kate's answer
Answered Jan 21, 2026
Kate's answer
03 · The short version
Kate's take, in a sentence or two
Kate says she gives "really juicy bonuses," usually one-on-one time, to incentivize people to pay in full—even though it costs her time and isn't very scalable. She's actually considering scaling back the bonuses for the lower-priced MBA upsell out of fairness to full-price buyers, but notes that in practice fewer than 50% (maybe 25-40%) of people actually redeem these bonuses within the required one-year window anyway.
04 · Transcript