Kate's take, in a sentence or two

It's still early since the ads have only been running two weeks, and Kate admits she made a lot of mistakes—tweaking things too often and too early, including scaling down from $75/day to $25/day, adding a lead campaign alongside the purchase campaign, and adjusting her tripwire price back down to $17. She says results are gradually improving daily as Meta learns (cost per lead down to $3, cost per purchase down to $26, strong click-through rates), and her ad frequency is fine at 2.17, so the "seeing it everywhere" feedback isn't concerning. She's now practicing patience, leaving things alone this week, and plans to reassess next week while acknowledging this offer is a harder sell since it's more mindset/nervous-system focused rather than a typical hard strategy product.