I’d love to hear about your overall email and promo planning rhythm: What’s your typical weekly/monthly email cadence across all your offers—not just during launches, but total emails to your list? How do you map out your promotions across the quarter or year? How far in advance do you plan them, and how do you decide what to promote when? Thanks!
Kate's answer
Kate's take, in a sentence or two
Kate plans her email/promo calendar quarterly in a Google Sheet, with set weekly anchors (Friday "what's happening," Sunday "whole soul list") and recurring membership promos (like Get It Done Week and Watch Me Build) plugged in on fixed days each month, then fills remaining slots with flash sales, launches, or bundles/summits as they come up—leaving gaps empty when there's nothing to promote. She writes most emails in a Wednesday "writing day" batch, follows a "rigid flexibility" approach where the regular schedule can flex for real life, and turns on a Wednesday forever-funnel email when needed to ensure three emails go out weekly. Her main pain point is that her bundle/summit tracker and email calendar are separate manual spreadsheets prone to human error, so she wants an app that automates syncing between them and helps analyze past email performance and content gaps.