All office hours
01 · The question

Do you still do your Friday flash sales as an evergreen sequence or what are you doing currently that is working for you?

Asked by ShelleyMar 18, 2026From the Telegram archive
02 · Kate's answer
Answered Mar 18, 2026

Kate's answer

Listen to Kate's answer0:00 / 1:43
03 · The short version

Kate's take, in a sentence or two

Kate says she still runs Friday flash sales as an evergreen sequence, but they've been paused since Q4 while she did live promos and then simplified her offer suite in January by retiring several products. She needs to update the emails to remove discontinued products and review the data on what performed best before turning them back on. She still strongly recommends this approach in general (it doesn't have to be Fridays or even flash sales specifically)—essentially the "forever funnel" concept from her Inbox Income course, where you send one automated sales email a week—and she plans to relaunch her own sequence in Q2, with the topic also being covered inside "the room" in May.

04 · Transcript