Do you use tracking links in kartra? Or do you just look at email analytics? What are your favorite kartra data analysis tools? I noticed in your tripwire training you make a new page and product, so you can track… does this create a kazillion pages and products (I’m doing bundles rn so it feels like a lot of cloning!)
Kate's answer
Kate's take, in a sentence or two
Kate uses Kartra's open rates and manually calculates click-from-open rates (clicks divided by opens rather than by total recipients), since that's a more accurate measure of engagement—she even uses the Dia browser's AI to speed up these calculations. For tracking sales sources, she clones pages and products (labeling different price points for ads vs. organic) so she can clearly attribute leads and sales to specific campaigns, bundles, or summits; this cloning process takes under five minutes and is essential for her decision-making, provided you use a clear naming convention. She does use tracking links, but mainly for opt-outs or funnel-specific tracking (like her Kartra-based deadline funnel replacement), and notes that Kartra's email analytics can show link clicks without needing a separate tracking link.