I looked over your Facebook funnel from the get it done week and I can see why it’s converting so well. The messaging is spot on and everything connects so well. You said it took 5 to 6 months to dial in what was going to work. What did you start with and how did you brainstorm and strategize which lead magnet, which tripwire, which bump, and which upsell would convert?
Kate's answer
Kate's take, in a sentence or two
It took Kate about five months to dial in her funnel, making one small tweak at a time rather than overhauling everything at once. Her big wins came from simple changes: raising the price on her $7 tripwire since it was converting well but not making enough money, switching her bump offer from a membership to a one-time payment (which boosted conversion to around 60%), and updating her upsell to the MBA discount across all her offers (which added about $9,000 in the first month alone, though that was across all her products, not just this funnel). Her main point is that you can't perfectly think your way to the right funnel setup—you have to actually test things and let the data and feedback guide you.