Kate's take, in a sentence or two

Kate says she does a lot of one-on-one outreach, especially during launches, often targeting people based on sales page views, email engagement, or link clicks, and she's built a specific system for this that she teaches in Pitchfest. She typically relies on mass broadcast email marketing day-to-day but shifts to more one-on-one outreach during certain periods depending on her goals. She also mentioned an alternative strategy from last year's MBA launch, where she used a free, limited-time Voxer channel for questions, and followed up with direct DMs to anyone who asked a question but didn't join.