Kate's take, in a sentence or two

Kate explains that she teaches welcome series in two courses since it didn't fit neatly into just one. Her approach differs from traditional welcome series because hers functions as a sales funnel from the start—getting replies for deliverability, then selling right away—rather than a slow nurture sequence, and she uses one single welcome series for everyone regardless of which lead magnet brought them in, only sending a lead-magnet-specific confirmation email first. She avoids segmenting entirely because all her lead magnets funnel toward the same ideal client and offers, and segmenting would create a nightmare of managing dozens of separate sequences; the only exception is when something structurally requires its own sequence, like her four-day audio challenge.