01 · The question
Happy 2026! 🥳 Excited to get the ball rolling and test this out. I will have my freebie, tripwire and bump offer complete this month. How do you determine the price? Do you use a standard pricing formula to keep things consistent as you add more offers to your shop? Thanks!
Asked by TaraJan 7, 2026From the Telegram archive
02 · Kate's answer
Answered Jan 7, 2026
Kate's answer
03 · The short version
Kate's take, in a sentence or two
Kate says she doesn't have a fully systematized approach to setting the regular full price, but once that price is set, she now applies a formula: the tripwire price is 50–75% off full price, and the bump/upsell offer is 80% off, since that price is only available to people already buying something else (a loyalty-style bonus for an extra 5–10% off). She's working on standardizing this pricing further, which will roll out with their big price increase next week.
04 · Transcript