hi kate - can you speak to your strategy here as far as creating daily content and running ads to them? i've just started with laurel and am still learning, but my understanding is we post organically once a day on social, then boost of that doesn't get great engagement / reach / dm's ... and then the ones that do the best - we promote to the conveyor belt, but for someone like you who is "anti-social" - are you just going to go straight to placing the ads (once a day with a small budget for each video or ad) and fore-going the organic posting altogether?
Kate's answer
Kate's take, in a sentence or two
Kate says she never saw (or ignored) any guidance about posting organically once a day and boosting it, since that contradicts what every ads expert has told her—boosting posts is a waste of money. Instead, her interpretation of the strategy was to create four short video ads clipped from a webinar, running them at $5/day each in one ad set to build an "invisible list" of warm viewers, which she then retargets with freebie and sales ads (sales ads are currently paused since they weren't converting). She's confirmed this all lives in the tabs of her ads diaries, and she firmly believes organic posting isn't required to succeed with ads, since she's gotten good CPL and ROAS all year without posting organically at all.