Kate's take, in a sentence or two

Kate says Pinterest has felt like "a hot mess" for B2B over the last five to ten years, and while it worked great for her old B2C brand Root and Revel (her number two traffic source), she was never able to replicate that success with Success with Soul. She's also unsure if Pinterest is really more ethical than Meta, referencing both The Social Dilemma and the Careless People book, and hasn't done enough research to know if it's truly a better option. Bottom line: she's not a Pinterest expert, doesn't personally love it, and hasn't seen others in her space succeed with it lately, though she'd consider bringing in her friend Kate All (a Pinterest expert) if she looked into it more.