Kate's take, in a sentence or two

Kate uses a very basic Google spreadsheet with every day of the week in column A and what the email is about in column B, typically planning only one to three months ahead since planning further out feels like a waste of time given how quickly things change. She builds in a regular, intentional cadence—like monthly "Get It Done Week" emails, Watch Me Build content for the $1K a day experiment, and recurring annual sales (birthday sale, Black Friday, NBA anniversary)—so she's never wondering what to talk about, then fills in additional emails weekly as bundles, summits, or promos come up.