01 · The question
To layer on Tara’s q, am I hearing you now have your weekly flash sale email just rotating through a million different ways to sell those three core offers? Or I suppose the people in MBA might have their own branch of the forever funnel where they are only getting sold those three things on repeat (in different fun sale ways) vs non MBA people who get sold all the mini courses still AND the room, 1k/day, etc. thanks for riffing a bit more on this. Today’s call was so helpful but just curious how you segment the forever funnel people.
Asked by WendyJun 9, 2026From the Telegram archive
02 · Kate's answer
Answered Jun 9, 2026
Kate's answer
03 · The short version
Kate's take, in a sentence or two
My forever funnel doesn't only sell those three core offers—I actually have 19 total offers on my site, and all 19 go into the Friday/forever funnel. For each email, I just add an exclusion tag so MBA buyers or people who already bought that item a la carte don't get pitched it again, rather than building separate branches. If I only had three offers, though, I'd skip the Friday flash sale format and instead do something like "52 weeks of free business tips," with each email ending in a call-to-action to buy one of the three main offers.
04 · Transcript