Kate's take, in a sentence or two

Kate says she'd start with just an email list and weekly newsletter, plus a free opt-in, a couple of low-ticket offers, and one flagship mid-to-high ticket offer—since the freebie builds the list, the cheap offer recoups marketing costs, and the flagship is where the real money is made. She'd also run ads much earlier than she originally did to grow her list faster and get meaningful data, and lean heavily on partner audiences (JVs, bundles, summits, list swaps) since those leads have outperformed almost every other source, with SEO/GEO running quietly in the background rather than as a main focus. Finally, once traffic is flowing, she'd build a funnel ecosystem instead of relying on one funnel, since no single funnel works alone anymore—you need several feeding each other, like a welcome series, forever funnel, and buyer nurture funnel.