How did you pitch your JV webinar to Jenna Kutcher? I know you spent a while nurturing that relationship! So did it just come naturally in your relationship with her? I’m still cold pitching a lot of people in my industry. Did you ever feel like an outsider? Or just know you have value to offer her audience regardless of not doing social media?
Kate's answer
Kate's take, in a sentence or two
Kate says it really comes down to relationship-building, being persistent, and putting herself in the room—she's never been afraid of cold-pitching strangers, and things like the Jenna partnership grew out of genuine connections (like meeting Amy at a dinner after paying for a mastermind) plus months of friendly follow-up rather than giving up after silence. She notes that while she used to pay big money ($20–25k) for masterminds just to be around the right people, you don't need that kind of budget—you can build the same kind of relationships in cheaper communities like The Room by reaching out to members or guest experts you connect with. Her overall takeaway: prioritize transparency, connection, and consistent follow-up, and opportunities like JV webinars or podcast features tend to follow naturally.