01 · The question
What was the biggest change you made that helped you become more profitable with less effort?
Asked by ShelleyJan 7, 2026From the Telegram archive
02 · Kate's answer
Answered Jan 7, 2026
Kate's answer
03 · The short version
Kate's take, in a sentence or two
Kate says the biggest changes were adding pop-up discounts, tripwire/bump/upsell funnels to everything she sells, building a profitable ad funnel (which let her grow her list while making money), raising her prices (moving from $7 offers to annual passes), and increasing recurring revenue through better retention, milestone rewards, and the Slack-to-Skool upgrade. She still recommends starting with a $7 tripwire to build momentum and data before "graduating" to higher-ticket offers. She emphasizes there's no single magic bullet—it's a snowball/flywheel effect where these changes built on each other to take her from ~$500-1,000/day to $2,000/day.
04 · Transcript