What are you exploring or looking at for your next partnership or JV? What does that process look like for you? How do you decide who to partner with?
Kate's answer
Kate's take, in a sentence or two
Kate said she's now targeting bigger-name partners (people with 50–100k+ email lists), using her Jenna Kutcher case study—where she paid six figures in commission from one launch—as proof to pitch cold and warm contacts alike. She's excited that this approach already landed an inbound invite from someone with an 80k list and a podcast with tens of millions of downloads, who found her through Jenna's promotions. She's raised her partnership threshold from 5,000 to about 25,000 email subscribers (with exceptions for proven, aligned partners like Natalie Gingrich), and is leaning on her improved, AI-driven promo systems and custom partner assets to make her pitches more compelling as she "levels up" her JV strategy.