Kate's take, in a sentence or two

Kate says the most impactful thing has been using Claude's Theme Factory skill to build custom HTML themes trained on her brand colors, fonts, and style—like her "Success with Soul" and "Coffee with Claude" palettes—which lets her create sales pages, landing pages, and emails quickly without ever needing a web designer again. She also highlights training Claude to write and schedule social posts (via a third-party app, since Schools MCP doesn't exist), plus using artifacts to build interactive tools, such as a medication tracker for her father-in-law. She still values Claude for brand voice training and copywriting, but these newer uses feel like the real game-changers.