All office hours
01 · The question

What is your number 1 rule for how you work or your business. Whether it pertains to hours or relationships. Just the one thing that pops into you head!

Asked by NikkiFeb 18, 2026From the Telegram archive
02 · Kate's answer
Answered Feb 18, 2026

Kate's answer

Listen to Kate's answer0:00 / 4:02
03 · The short version

Kate's take, in a sentence or two

Kate says her core rule is that the business must serve her life, not the other way around—if something threatens her peace, health, or family time, she says no, even if it would make money. She filters decisions (like quitting social media) through three questions: do I enjoy this, is it working, and is it aligned with my values, and she'd rather choose peace over principle, like when she let go of pursuing $10,000 a business buyer stole from her because it wasn't worth her nervous system. She treats rest as a revenue strategy, working only 20–25 hours a week and taking sabbaticals, because if her business collapsed without her constant presence, she'd have built a trap rather than a business.

04 · Transcript