Kate's take, in a sentence or two

Kate doesn't currently have an evergreen webinar running—she tried it last year but couldn't get the funnel to convert, so she shut off those ads and stuck with her free challenge instead. Her plan is to run her current webinar live a couple more times, then take it evergreen and start testing/tweaking ads to it, going back to basics rather than reinventing the wheel. She notes that what worked best in the past was putting everyone on her email list through her core funnel regardless of whether they registered for the webinar, only tailoring a few emails for those who did—and that approach drove a major uptick in sales she wants to replicate.