Kate's take, in a sentence or two

Kate says a "flopped launch" is subjective—defined by unclear or unset expectations rather than objective failure—so she focuses on getting specific with pre-launch goals (good/better/best) and then reviewing actual data rather than spiraling into ego or drama. She treats her business "like a lab," never taking results personally, relying on rolling 12-month metrics plus specific funnel numbers (traffic, show-up rates, click-throughs, conversion rates) and even uses AI (Claude) for an objective debrief on why results happened, not whether they "worked." Ultimately she isolates the real bottleneck (traffic, copy, offer, pricing) before changing anything, and does a final gut-check—asking if she'd feel differently had it succeeded—since sometimes a flop just confirms she didn't actually want to keep running that strategy anyway.