Kate's take, in a sentence or two

Kate explains that she's used the free WordPress plugin Pretty Links from the start because affiliate links change constantly and are hard to remember otherwise. She tries to make every link—whether for affiliate brands or her own offers—short and memorable, usually one word or an acronym (like /MBA or /BTS), so people can easily recall them. The only tricky case is when she has multiple links for the same affiliate (like Sage Grayson) promoting different products, which requires a different naming approach, but even then she can find what she needs in her Pretty Links account within seconds.