01 · The question
Hi Kate, how to you trouble shoot tracking on your meta ads when they seem to not be properly tracking sales. Is correct tracking really just the one copy / paste code that goes into the settings area of the “thank you page on Kartra” for the tripwire? Is that all you have set up for tracking for meta ads? Do you ever have ads that just don’t show you purchases as tracked and therefore the ROAS is empty. (For ads you have set up with a sales objective)
Asked by WendyMay 12, 2026From the Telegram archive
02 · Kate's answer
Answered May 12, 2026
Kate's answer
03 · The short version
Kate's take, in a sentence or two
When Kate's Meta ads aren't tracking properly, she first goes through every page in the funnel and repeatedly checks that the right pixel and code are correctly placed and published with no errors. If that doesn't solve it, she turns to Claude or Meta's support/AI chat for troubleshooting. She also always keeps her own separate manual tracker for opt-ins, page views, and sales at each funnel stage, since Meta's reporting is never 100% accurate—once things are dialed in, being "close enough" to her own numbers is fine, but if purchases aren't tracking at all, that signals a real pixel error worth investigating.
04 · Transcript