01 · The question
I've tried to write this question to not be gossipy or put you on the spot, but ever since Amy Porterfield started launching her coaching business I've wondered how other coaches in the industry feel about it. Do you ever have a human moment of - wait, that’s been my lane for years - or do you mostly see it as an opportunity that the industry is expanding? And when the what the heck moments happen in your business, how do you personally navigate them?
Asked by TaraMar 11, 2026From the Telegram archive
02 · Kate's answer
Answered Mar 11, 2026
Kate's answer
03 · The short version
Kate's take, in a sentence or two
Kate says she doesn't really think about Amy's coaching launch much, keeping her "blinders on" and focusing on her own lane rather than tracking competitors. She emphasizes there's room for everyone given billions of people in the world, and no one coaches with her exact experience or perspective, so she doesn't fear losing clients to Amy or anyone else—the only real overlap she'd consider is whether to affiliate for similar offers. She views Amy's move into high-ticket coaching not as a sign the industry is shifting, but simply as Amy now doing what she and her peers have already been doing for years, just with her own unique flavor.
04 · Transcript