Kate's take, in a sentence or two

Kate explained that her email automations run through three places in Kartra—email sequences (welcome, forever funnel, buyer nurture, cart abandonment), settings-based behavioral notifications (payments, cancellations, membership unlocks), and calendar reminders for recurring calls—plus a large set of Airtable automations (dozens of them) tied to her "room membership management hub," covering things like question-answered notifications, check-in/intake reminders, win-back sequences, and retention milestone rewards. She prefers Airtable for some of these, like win-backs, because sending through Gmail feels more personal and encourages replies. Overall, her philosophy is that automations should either deliver needed information or kick off a conversation, with real human interaction taking over once someone responds.